Expand Your Education with These Courses from
The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
Effective Presentation Skills for Sales Professionals: Skills for Sales Success: Part Five.
Accredited Buyer's Representative.
Bundle 1: CIPS Core Course (US Version).
Bundle 2: CIPS Elective Courses (US Version).

Facebook: A Social Media Pioneer

Have a comment on this article? Share on Facebook!

By Stephen Schweickart

According to a recent report by eMarketer, one form of social media leads all others when it comes to small business marketing, and that includes exposure for corporate videos. Citing a survey by Constant Contact, the report revealed that Facebook led the pack, with 83% of respondents saying it was moderately effective or better in producing results. Twitter came in a distant second, at 46%.

Surveys have shown that Facebook users aren’t as responsive to the hard selling corporate approach as they are to less formal, friendlier approach. For video producers that means lighten up with a soft, friendly approach that’s more about sharing than trying to make a sale. For example, offer free advice and information the viewer can use in practical situations. If it’s on target, chances are they’ll share it with their friends, giving you even more bang for your buck. Another effective technique is featuring customer testimonials about your products and services. Letting others praise you carries more weight, and fits perfectly with social media’s popularity for third party product reviews by peers.

And finally, just because Facebook’s popularity is far ahead of Twitter’s doesn’t mean you shouldn’t use them both. In fact, deploy your video in every nook and cranny you can. Once production costs are covered, take full advantage of virtually countless methods for free or low cost distribution, including social media, email, dvds, trade shows, mobile apps, and tablet or laptop presentations.

Stephen Schweickart is the co-founder of VScreen. For more information on this topic, visit VScreen’s site at http://www.vscreen.com/

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Copyright© 2015 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>