Expand Your Education with These Courses from
Time Management: Skills for Sales Success: Part Two.
Business Creation - Prospecting: Skills for Sales Success: Part Three.
Effective Presentation Skills for Sales Professionals: Skills for Sales Success: Part Five.
Customer Relationship Building: Skills for Sales Success: Part Seven.
Bundle 1: CIPS Core Course (US Version).

Video Titling for Search Results

Have a comment on this article? Share on Facebook!

By Stephen Schweickart

Producing the world’s best video doesn’t mean a whole lot if people aren’t watching. Granted, if you’re incredibly talented and lucky, you may come up with something so irresistible it spreads virally by social media, sharing, and word of mouth. If not, something called key words are probably your best bet.

Keywords, or better yet, key phrases, are the tools people use to dig up what they’re searching for on the Internet. For video producers, the best place to start using them is in the title of your video. A lot of people phrase their search in the form of a question. For example, a query like ”How-To Paint a House” might produce a truckload of responses about everything from what type of paint to use to what kind of brushes and scrapers work best. But if you’re in the business of selling paint sprayers, combining the question with a specific answer such as “How To Paint a House With a Paint Sprayer”would really narrow your focus—and make finding you a lot easier for customers specifically looking of a paint sprayer.

Other examples of self-serving video titles might include “How to Lose Weight by Fasting,” ”How to Learn Cross Stitching Online,” or “Cutting Vacation Costs with Time Shares.” Remember, it’s all about narrowing the focus. The easier you make someone’s search to find your product, the better it is—for them, and for you.

Stephen Schweickart is the co-founder of VScreen.

For more information on this topic, visit VScreen’s site at http://www.vscreen.com/

Have a comment on this article? Share on Facebook!

Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Copyright© 2016 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>