RISMEDIA, January 26, 2011—It’s no surprise that Generation Y, also known as the Millennial Generation, Generation Next, and the Net Generation, is tech-savvy. According to The Kiplinger Letter, a weekly business and economic forecasting periodical, Generation Y will reshape workplaces and marketplaces for decades to come because of its familiarity with technology.
Generation Y is about 77-million strong. Born between 1981 and 1999, Millennials make up one quarter of the U.S. population.
Here’s what The Kiplinger Letter reported about Generation Y’s tech habits:
-90% use the Internet
-75% use social networking sites like Facebook, LinkedIn and Twitter
-60% access the Web wirelessly while on-the-go
-83% keep their cell phone nearby, even when asleep
-40% don’t even have a landline
When it comes to homeownership, about one third of Generation Y—between the ages of 18 and 32—are already homeowners. Gen Y buyers often buy smaller homes and on smaller lots than typical. While most seem to be settling in the suburbs, most Gen Yers still want to be able to walk to restaurants, shops or other attractions.
For more information on Gen Y and how to connect with this tech-savvy generation with your own mobile solution, register for a free, 30-minute webinar with Smarter Agent, a leading mobile real estate company at http://www.smarteragent.com/webinar.