Tri-State Alliance Launched to Better Serve Consumers

Regional Spotlight—In an initiative aimed at streamlining the home-buying and selling experience in the New York metro area, four top residential brokerage firms have joined forces to create the Tri-State Alliance, a partnership launched today to share exclusive property listings online.

According to the release, the brokerage firms include: Halstead Property serving New York City, the Hamptons, Fairfield County in Connecticut, Hudson and Essex Counties in New Jersey and Columbia County in New York; Houlihan Lawrence serving Westchester, Putnam and Dutchess counties in New York; Coach REALTORS® serving Nassau and Suffolk Counties of Long Island; and Turpin REALTORS® serving Somerset, Morris, Hunterdon, Essex and Union Counties in New Jersey.

Each firm’s listings will be searchable across all four brokerage websites, which collectively receive millions of visitors annually. The Tri-State Alliance brings together 68 office locations, more than 2,900 sales agents and nearly 8,000 exclusive listings.

John Turpin, president of Turpin REALTORS®, believes the new alliance has created a comprehensive search tool that will prove invaluable to consumers in the tri-state region. “In addition to providing high quality listing data from the various regions we cover, each of our websites offers valuable resources like community profiles, property videos and helpful tips for navigating today’s real estate market,” Turpin states.

Chris Meyers, a Principal of Houlihan Lawrence, explains that the alliance aids both buyers and sellers, as the companies are increasing the visibility of their exclusive listings.

The work that went into the collaboration and technology behind this increase in visibility is no small feat. “Each firm performed a large amount of work to correctly accept and display this new listing data. The technical process took about five months to create, build and test,” explains LP Finn III, COO of Coach REALTORS®, who notes that the alliance is built upon mutual trust and respect between all four brokerages.

“We know of no other instance of independent firms in the U.S. working so closely together. This online relationship is a win-win for our sellers, buyers, sales agents and brokerages,” Finn continues.

The four owner/brokers of each firm began discussing this forward-thinking collaboration in early 2011. Last August, the four company owners met in the New York City offices of Halstead Property to formally begin the process.

For more information, visit www.halstead.com, www.houlihanlawrence.com, www.coachrealtors.com and www.turpinrealtors.com.

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