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The Real Estate Book Helps Agents Go Mobile

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With more and more consumers relying on mobile devices for local information, real estate professionals can no longer ignore this increasingly important channel when marketing properties. To help extend its customers’ reach to homebuyers on the go, The Real Estate Book / RealEstateBook.com, a leading publisher of real estate information online and in print in North America, is offering a Mobile Starter Kit, powered by Mobile Real Estate, for all its advertisers across the US and Canada at no additional cost, the company has announced.

“We’ve made it easy for agents to create their own personal mobile website and add mobile to their marketing mix,” says Scott Dixon, president of Network Communication Inc.’s Real Estate Division. “The Mobile Starter Kit is the latest addition to our ever-growing suite of mobile marketing tools that we offer our customers to increase their traffic, generate leads, and reach consumers right when they are actively engaged in their search process.”

The Mobile Starter Kit helps agents produce their own mobile site within minutes online, providing homebuyers and sellers access to:

• All the agent’s active listings on RealEstateBook.com
• Agent details, including a photo and contact information
• Mortgage calculator
• One-click links to follow social networking sites
• Click to call

These features—along with the single property mobile sites, QR codes and text codes recently added to The Real Estate Book’s standard advertising package, allow the agent to be fully functioning on a mobile platform—the company notes.

In the past year, The Real Estate Book enhanced its mobile resources with a mobile-enabled website, RealEstateBook.com, and free integrated iPhone and Android applications. The company notes that these tools provide a quick and easy way for homebuyers to search and filter through the thousands of properties in The Real Estate Book, connecting them not only to the details and information of each home, but also to advertisers with greater speed and convenience.

For more information, visit www.RealEstateBook.com.

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