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Reach International Buyers and Investors

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REALTOR.com® Business Beat—International buyers spent almost $100 billion on U.S. real estate last year, and REALTOR.com® aims to help agents show sellers how to reach them.

Internationally born buyers purchased $82 billion of U.S. real estate last year, a 24% increase over the $66 billion they spent in 2010, according to REALTOR.com®. This segment of buyers is growing, and they tend to spend more than domestic buyers; the average purchase price for an international buyer last year was $315,000, almost $100,000 more than the U.S. national average of $218,000.

Today, showing sellers how you can reach this growing segment of international consumers can give you the edge you need to win more listings. To help agents in reaching that goal, REALTOR.com® is offering an all-new, 2012 international listing presentation that includes new stats and facts about how agents can deliver their listings to more international buyers and investors through REALTOR.com® International. The listing presentation is free, and it includes:

• Updated Online Marketing Stats for 2012
• Information about REALTOR.com® International and the GLOBAL traffic your listings receive
• NAR stats showing how consumers search and why online marketing is effective

Agents can get a copy of the 2012 International Listing Presentation by visiting: http://marketing.realtor.com/cmp/ris/ba/list/030612/.

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