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Product Showcase: Showing Suite Gives Real Estate Pros Tools to Work Smarter, Faster in Today’s Challenging Market

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By Paige Tepping

“Anyone who puts their home on the market today is serious about selling,” says Matt Cockerham. “They want to know what buyers are thinking and they want to know that I’m working to get them this information.”

A real estate broker with RE/MAX 100, Cockerham attributes his being able to serve his clients at a very high level to Showing Suite’s real estate productivity software suite. While the entire suite was developed to provide real estate professionals the tools they need to sell more listings smarter and faster, Cockerham points to the HomeFeedback feature as being a huge time saver, especially when it comes to getting homes sold in today’s challenging market.

While gathering feedback the old fashioned way was typically time-consuming, HomeFeedback has completely streamlined the entire process and has made it very pleasant for everyone involved. “As a listing agent, I used to spend countless hours attempting to track down showing agents who didn’t really want to talk to me in order to gather feedback,” says Cockerham. “With Showing Suite, and HomeFeedback in particular, my clients and I are able to get the pulse of prospective buyers almost immediately,” he adds. Not only does the productivity suite eliminate the need for phone tag between Cockerham and showing agents, it also enables him to focus on marketing his clients’ homes, therefore providing each and every one a high level of service.

In addition to providing valuable information regarding what prospective buyers think about a particular home, including areas or features that may need to be addressed, the feedback also provides Cockerham’s clients peace of mind when it comes to the home-selling process. “Working with Showing Suite enables me to bridge the communication gap,” says Cockerham, “but more importantly, sellers are seeing the exact comments and ratings from the showing agents, which is huge.” In fact, Cockerham believes that the feedback garnered from Showing Suite carries more weight than feedback collected over the phone. “The feedback is coming directly from individuals who may have an interest in buying the home, so my clients know it isn’t hearsay and it isn’t simply me reporting to them from my notes either, giving more validity to the entire process.”

The productivity suite also provides Cockerham a distinct competitive advantage over other real estate professionals in his area. “No matter how busy I get, I can guarantee my clients that I will provide them feedback from agents who have shown their homes to prospective buyers since Showing Suite is doing a lot of the work for me,” says Cockerham. “The feedback generated from Showing Suite enables me to work closely with my clients so that we can make adjustments to their homes on the fly and get them sold for top dollar and fast,” adds Cockerham. “The productivity suite goes to work for you the minute you sign up, providing one of the best deals in the real estate industry for busy, productive agents.”

For more information, please visit www.showingsuite.com/risfree.

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