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Marketing Strategies: 3 Essential Steps to Working Smarter, Not Harder

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By Maya Bailey

Many of us may have been raised by parents who had depression era scarcity beliefs about money and working harder. Perhaps you believe that in order to be successful you must work long hours, struggle and sacrifice, give up time with family and friends, neglect yourself or put the needs of others before your own. Many of us put in grueling work days, and don’t understand why the beliefs I just mentioned might sabotage your success. So how do you put a stop to this cycle?

The first step is replacing these old beliefs with new empowering ones. For example, if you really want to work smarter, then you need to find someone who will help you discover the origins of those self-limiting beliefs and help you pull them out by the roots, like pulling out weeds.

Once you have found the origins, you’ll create a vacuum and into that vacuum will go your new empowered beliefs, such as:

• Success means I work smarter, not harder

• I easily create success with ease

• As I am successful, I create a balance between my personal and professional life

• I always have plenty of time for fun, rest, self-care and self-maintenance.

• I am so happy and grateful that the only person’s approval I need is my own.

• My needs are as important as anyone else’s.

The second step is learning to delegate. It’s impossible to do it all on your own. Trying to do it alone only leads to burn out. Trusting staff to take care of the details frees you up to do the things that will generate more income.

Here are a few beliefs you’ll need to let go of to delegate successfully:

• If I want it done right I have to do it myself

• Everything I do needs to be perfect

• People only let me down, I can’t trust anyone.

• I should do it all

• I can’t trust anyone to not make mistakes

The third step is to remember that you get what you focus on. If you want abundance, then you need to focus on abundance and imagine what it feels like.

If you desire is to make a multiple 6 figure income, then spend time contemplating what that feels like. Focus in on the feelings you have, such as joy, satisfaction, security, confidence, empowerment.

If your mind veers away from abundance and starts to dwell on what you DON’T have, then intervene on your own behalf; say “stop” and switch your focus. Like attracts like, so focus on how it will be to receive what you want.

One of my favorite authors, Louise Hay, says “happiness is feeling good about yourself.”

So for you to achieve success, you need to be feeling good about yourself. I know this how difficult this can be. Because when you’re not already achieving the level of success you want, it’s very common to start putting yourself down.

Remember you get back what you give out. If you’re giving out discouragement and fear anxiety, it all comes back to you multiply resulting in a lack of income and the lack of clients.

On the other hand, if you’re feeling good about yourself, then you are giving out joy, appreciation, and gratitude.

Since like energies attract like energies, this will come back to you in the form of your ideal clients, increased transactions, and an abundance of prosperity.

But here’s the rub: how can you feel good about yourself when you’re not doing the things you know you need to do and you’re not living up to your full potential?

This is the time when you need to realize you can’t do it yourself without some outside support. Then you can begin to nurture positive beliefs about yourself and you begin to realize that your feelings of worthiness don’t depend on your performance.

Most people think “I’ll feel good about myself when I’m succeeding.” Actually they have it backwards. When you feel good about yourself, you will start succeeding.

Dr. Maya Bailey, Multiple 6 Figure Income Business Coach for Real Estate Professionals, integrates her 20 years of experience as a psychologist with 15 years of expertise in marketing.

For more information, visit www.90daystomoreclients.com.

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