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Monday Morning Mobile: What’s Gucci?

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By Seth Kaplan

Mobile – that’s what Gucci is! The Italian label that is synonymous with all thing luxury is turning to mobile to enhance their shoppers’ in-store experience.

Mobile Marketer’s Tricia Carr reported that the fashion house is equipping its store associates at select locations with Apple iPhone 4S devices that contain a mobile point-of-sale program that lets employees process sales, email receipts to customers, access the Gucci Style app and use a translator and currency convertor on the spot. The brand is gradually implementing the app in select branded stores in the United States, Europe and Asia.

Increasingly, luxury brands like Gucci are turning to mobile devices to enhance the overall customer experience from an efficiency and presentation standpoint. Just last week Coach REALTORS®, New York in conjunction with Mobile Real Estate, LLC (MRE) announced the release of their new Tablet Listing Presentation, which allow them to generate branded content and presentations for their agents to use to create and present the company’s listing presentation to prospects on their iPads.

“We know how incredibly influential tablet devices are in today’s market and we believe their influence will only continue to grow,” explains Coach COO LP Finn III. “Coach REALTORS® has always been ahead of the curve in utilizing cutting edge tools and the tablet potentially represents one of the most significant evolutions of listing presentations to date. Real estate professionals must be able to deliver their message and the information the consumer wants, when they want, and in the method they prefer. Today’s consumers will increasingly expect and agent to be communicating and delivering information through a tablet device.”

According to John Lim, CEO of Mobile Real Estate, LLC, MRE’s Tablet Listing Presentation program will not only optimize for display on the iPad as well as other tablet devices, but will provide the ease of creation and customization that is paramount to luxury brokers and agents. With this tool, brokers are ensured that their brand image is protected while agents are allowed to create a truly interactive experience for prospective sellers regardless of the software or operating system installed on the tablet.

The iPad has quickly become the most powerful presentation device on the market today. What MRE’s Tablet Listing Presentation product does is help luxury brands overcome the hurdle of creating and managing content to present on the device in a manner that accentuates all of the great features on the device. Much the same way Gucci is combining their POS system onto mobile devices to create a better in-store presentation and experience by their sales associates for their luxury consumer.

For more information on how to leverage the power of tablets contact tabletidx@mobilecardcast.com.

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