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Nearly Half of Home Buyers Are in Search of an Agent

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HomeFinder.com, an online real estate search site, recently released the results of a March 2012 consumer survey of nearly 400 HomeFinder.com users. One of the most significant findings is that almost one out of every two respondents indicated that they are in the market for a home, but do not yet have a real estate agent.

These numbers exposed that 63 percent of homebuyers surveyed expect real estate agents to educate them on the buying process, and 47 percent also expect real estate agents to provide guidance on the value of the house.

“This survey data underlines what we have known for some time: buyers are pre-searching for homes, neighborhoods, and crime rates on HomeFinder.com prior to involving an agent,” says CEO Doug Breaker. “Why this is so significant to agents is that they have the opportunity, like never before, to reach these buyers by being proactive in their marketing efforts online.”

Out of all the respondents, 79 percent indicated that the ability to search for property details, including taxes and sales history, is very important; 65 percent indicated having the ability to view how properties compare to similar properties in the same neighborhood is very important.

While consumers are diligent about their research and know what kind of property and neighborhood information they want, they still need a real estate agent to progress in the buying process.

For full details and statistics on the survey, click here.

For more information, visit www.homefinder.com.

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