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As Market Recovers, How Agents Need to Approach e-Marketing

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By Beth McGuire

Website? Check. Blog? Check. Facebook page, Twitter handle, YouTube channel – check, check…and check. In today’s market, real estate professionals know that these web-based platforms are all must-haves in order to stay current and cover all potential business-generating bases in today’s largely technology- and social media-driven market.

But are these platforms doing enough to reach out to and stay in touch with your clients and prospects? Or are you still hoping and waiting for them to somehow find you online? And while traditional marketing approaches are a necessary part of an agent’s toolkit, the same, old clichéd marketing messages often fail to produce the desired results with today’s tech-savvy, information-overloaded clientele…especially when they’re not in real estate mode.

Providing a solution to these concerns is “Pop-a-Note,” the latest e-marketing system from RISMedia, which offers an easy and effective way to stay top-of-mind with clients, grow your referral business—and most important—get results. The Pop-a-Note system automatically keeps real estate professionals engaged with their prospects on a consistent basis both well before and well after the real estate transaction, making that agent the logical choice when a real estate need arises.

“The national perception is that the residential real estate marketplace is changing for the better,” says John E. Featherston, CEO and Publisher of RISMedia. “In some areas, agents are getting multiple offers, many are full-price. As the market recovers, Pop-a-Note’s conversational marketing approach is perhaps one of today’s most powerful and effective tools for engaging consumers with non real estate-related information. When that consumer enters into real estate transaction mode, RISMedia is there to help them with volumes of relevant real estate information. We help thousands of real estate professionals stay informed by providing relevant information and tools. We believe adding conversational marketing tools like Pop-a-Note into the mix helps real estate professionals gain a lot of traction in helping to build better relationships with their communities, keep in touch over the long-term and ultimately, get results.”

The Pop-a-Note automated email marketing campaign enables you to keep in touch with your sphere in a new, engaging way, doing away with the same, old tired messaging.

Pop-a-note offers hundreds of professionally written conversation-starter emails, fun facts and interesting tidbits of information that your clients will look forward to receiving, all branded with your name, photo and contact information. It’s an easy, consistent way to keep in touch without repeated sales pitches or overloading them with information that may not resonate with their particular stage in the home-buying and -selling cycle.

Pop-a-Note offers brief and timely content that is non real estate-related, but rather, intriguing to your subscribers. Pop-a-Note’s topics have a broad, general appeal that will trigger clients and prospects to open your messages, and as a result, position you as a welcome source of the information.

Pop-a-Notes are designed to engage consumers, give them something to talk about and put you at the center of the conversation as the source. This results in positioning you as the go-to choice when they or someone they know needs help with their real estate goals.

“Initially turning your prospects into clients means you have to be consistently on the top of their mind whenever they think or talk about real estate,” explains Featherston.“Consumers don’t want to be sold; they are looking to be kept in touch with in an interesting way, and then when a real estate need arises, they are looking for knowledge and understanding of the marketplace and their personal situation. They are looking for innovation and they want to be associated with a real estate professional who has developed and refined their skills and who has a deep understanding and a passion for their marketplace. Pop-a-Note supports that goal with its effective, easy and fun e-marketing platform that agents’ clients will love.”

The Pop-A-Note program involves three easy steps: 1) Enter your contact information; 2) Choose when you want to automatically send your notes; and 3) Upload your contacts. You can either, “set it and forget it” or, for those who prefer a more hands-on approach, you can edit the copy and send up to five additional notes of your choosing to various groups per month.

Pop-a-Note is brought to you by RISMedia, the trusted source of real estate news and information for more than 32 years.

Some examples of Pop-a-Notes:

Subject: Amelia Earhart’s Plane Found?

Email: Investigators think they have uncovered a key clue in the mystery surrounding the disappearance of legendary aviator Amelia Earhart, who disappeared on a trans-Pacific flight in 1937. I’ll give you a hint: The answer may be hidden in plain sight.

Subject: Frenchman Swims Around the World

Email: How’s this for inspiration? A limbless Frenchman is setting out on a quest to swim around the world. Philippe Croizon recently revealed his plan to swim across a series of narrow straits that separate and link the world’s five continents together. Read more about his amazing journey here.

Pop-a-Notes are branded to you with your photo, logo, contact information, website, email and social media links so replies go directly to you and more importantly, the results.

To learn more about how Pop-a-Note can help effortlessly support your e-marketing efforts in today’s recovering market, visit http://popanote.com.

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
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