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Brokers Invest in Their Future at Real Estate CEO Exchange

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By Maria Patterson

Grabbing the opportunity to discuss heavy-hitting subject matter and share strategic business development ideas for the future of the real estate industry, top brokers and real estate executives from across the nation have quickly signed on to attend RISMedia’s Real Estate CEO Exchange, a groundbreaking think tank of industry luminaries.

To see some of the leaders speaking at the CEO Exchange, click here.

Taking place this September 5 & 6 at the prestigious Yale Club in New York City, the CEO Exchange will welcome more than 100 of the most powerful and successful real estate brokerage leaders who hail from franchise brands and independent real estate firms located across the nation.* These leaders will come together for this day-and-a-half-long event to exchange ideas and strategies to better meet the needs of today’s sophisticated consumer. At press time, these executives collectively employ 75,000-plus sales associates and are responsible for more than 400,000 transactions in 2011, representing approximately $175 billion in closed business.

According to RISMedia President & CEO, John Featherston, “Many of the industry’s leading brokers who are coming to the CEO Exchange are coming to discuss what is—and equally as important—what isn’t working within their firms and markets. This is not a technology convention, disguised as a real estate event. This is a high-level  real estate meeting for leading brokers interested in profitably building their business, today and into the future. Our industry and its brokerage owners are confronted with many pressing issues, from the impact of the Dodd-Frank Wall Street Reform Act to the possibility of fee capping to new competitive business models. We have assembled some of the best real estate operators in the business to address the critical challenges facing today’s brokers.”

Designed specifically for a select group of broker/owners, brand executives and real estate leaders, the CEO Exchange is by exclusive invite only. Titled “Making 2013 Your Break-Out Year – Taking Back the Real Estate Industry,” the CEO Exchange will cover a variety of heavy-hitting topics geared toward profitably operating a real estate firm as the industry moves toward widespread recovery.

“Thanks to the involvement of several industry icons, such as HomeServices of America Chairman & CEO Ron Peltier, the CEO Exchange will host a great cross section of leading brokers interested in openly discussing how they successfully operate and tackle problems within their respective markets,” Featherston explains. “This event provides brokers with the opportunity to get to know their counterparts from around the country. The brokers who are attending have told us they want to make their companies and their agents more successful. What better way to learn than from a diverse group of successful colleagues?”

In addition to top brokers, leading MLS and Association executives, along with several influential service executives, will also participate in the CEO Exchange. Please see the following agenda for a complete outline of session topics and speakers.

*At press time, a few spots still remain open for qualified brokers interested in attending the Real Estate CEO Exchange. Please contact Randi Vannucchi, randiv@rismedia.com, for further information.

RISMedia’s Real Estate CEO Exchange

Making 2013 Your Break-Out Year – Taking Back the Real Estate Industry

Agenda*

Wednesday, September 5

2:00 – 2:15 pm

Welcome & Opening Remarks

John Featherston, President & CEO, RISMedia

2:15 – 3:00 pm

Opening Keynote

A ‘State of the Industry Address’: Taking Back the Real Estate Industry

Ron Peltier, Chairman & CEO, HomeServices of America, offers an in-depth analysis of where real estate has been in the past five years, why we can begin to put the downturn behind us, and how savvy real estate professionals can break-out and start prospering in the industry’s ‘new normal.’

Keynote Speaker:

  • Ron Peltier, Chairman & CEO, HomeServices of America

3:00 – 4:00 pm

Making Money in Your Market: Has Your Business Reached a Turning Point?

Brokers and executives drill down from the national perspective to discuss market conditions in their respective regions of the country and the specific challenges they are confronted with. Panelists will provide hands-on strategies for overcoming these challenges and share how they are taking advantage of the unique opportunities their marketplace presents to run a profitable business in a recovering environment.

Moderators:

  • John Featherston
  • Ed Krafchow, Chairman of the Board, Better Homes and Gardens, Mason-McDuffie Real Estate

Panelists:

  • Rei Mesa, President & CEO, Prudential Florida Realty and Florida Real Estate Services
  • Dan Forsman, President & CEO, Prudential Georgia Realty
  • Rich Rector, Owner & President, Realty Executives
  • Joseph Rand, Managing Partner, Better Homes and Gardens, Rand Realty

4:15 – 5:15

What’s Your New Model? Breaking the Mold to Break New Ground

Brokers will discuss how they have changed their business and/or operations model to survive and thrive in real estate’s “new normal.” From replacing bricks and mortar with virtual and regional locations to innovative solutions for retaining top producers to creative financing solutions, this expert panel will share how they have thought outside of the traditional brokerage model in order to operate more effectively in the recovering marketplace.

Moderators:

  • John Featherston
  • Dick Schlott, Chairman & CEO, Gloria Nilson REALTORS®, Real Living

Panelists:

  • Bill Plattos, Executive Vice President/General Manager, First Team Real Estate
  • Helen Hanna Casey, President, Howard Hanna Real Estate
  • Scott MacDonald, President, RE/MAX Gateway
  • Connie Farmer Ray, President & CEO, Coldwell Banker Platinum Partners

Networking Reception Immediately Following

Thursday, September 6

8:00 am – Networking Breakfast

9:00 am – 10:30 am

Increasing Marketshare: Recruiting, Roll-ins, REOs and Other Ways to Expand Your Business

As brokers come out of safe mode, many are taking advantage of a variety of expansion opportunities in today’s gradually recovering market, including strategic acquisitions and roll-ins, recruiting blitzes, and targeting key market segments, such as REO, investment, global and luxury. This panel of Power Brokers will discuss how to strike while the iron’s hot and capture all-important marketshare before a full real estate recovery takes hold.

Moderator:

  • Verl Workman, Co-Founder, PinnacleQuest Consulting; President Top 5 in Real Estate Network®

Panelists:

  • Todd Hetherington, CEO, CENTURY 21 New Millennium
  • Georgianna Finn, Co-owner, Coach REALTORS®
  • Peter Hunt, President & CEO, Hunt Real Estate ERA
  • Linda Sherrer, President & CEO, Prudential Network Realty
  • Steve Rodgers, President & CEO, Real Living Lifestyles

11:00 am – 12:00 pm

Special Presentation: How the Dodd-Frank Act Stands to Impact Brokers

Lunch Immediately Following

1:30 – 2:30 pm

Technology’s Turning Point: How to Modernize Your Tech Plan

The rapid-fire pace of technology innovations is now matched by ever-growing developments in the social media and mobile world. In this session, learn how leading brokers are getting their arms around the many avenues that now fall under the technology-marketing umbrella to develop a winning system that agents can easily embrace and follow, and how they’re keeping the human touch central to the equation.

Moderator:

  • Kenneth L. Jenny, Executive Director, tranCen

Panelists:

  • John Lim, CEO, Mobile Real Estate LLC
  • Glenn “Chip” Gardner, Vice President of Special Initiatives, GARDNER, REALTORS®
  • David Romero, President & CEO, CENTURY 21 Award
  • John Reinhardt, President & CEO, Fillmore Real Estate
  • Saul Klein, CEO, Point2 Technologies

2:45 – 4:00 pm

The Path Forward: The Consumer and Organized Real Estate

As real estate continues to recover, there is one essential question we must ask ourselves: How much does the consumer really need us? With the increasing popularity of web-based listing portals and virtual brokerage models, along with widespread access to information, what role will organized real estate play in the future of home buying and selling? No business sector sustains itself without remaining relevant to consumers, therefore, industry leaders in this session will discuss what it will take for the traditional brokerage model to remain a central part of the real estate transaction into the future.

Moderator:

  • John Featherston

Panelists:

  • David Charron, President & CEO, MRIS
  • Bob Hale, President & CEO, Houston Association of REALTORS®
  • Bev Thorne, Chief Marketing Officer, Century 21 Real Estate LLC
  • Barry S. Redler, Chief Marketing Officer, The Long & Foster® Companies

4:00 – 4:30 pm

Closing Remarks: Key Takeaways

CEO Exchange participants share their highlights of the event and underscore the action items that are most critical for building business.

Networking Reception Immediately Following

*For updates and changes to the above agenda, please visit rismedia.com/events.

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