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Media Maven: Innovative Agent Boosts Client Connections with Pop-a-Note

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By Zoe Eisenberg

By now, the majority of real estate professionals have realized that social media is a language that should be spoken fluently—not just in certain niche groups or generations. But being involved in social media and excelling at it are two different things, and many are using social marketing solely as a means to promote themselves and their business. If that’s the case for your company, then you’re doing it all wrong.

So how can you do it right? Louise Deely, an associate broker with Realty Connect USA, in Woodbury N.Y., has hit a sweet spot with consumer connections. Her number one piece of advice? “It can’t just all be about real estate.”

How Pop-a-Note targets this critical element of an agent’s marketing toolkit as well as a quick overview of the system’s features will be highlighted in a webinar open to all subscribers by RISMedia next week. Click here for dates and times! 

In a recent Mashable article, Nellie Akalp, the CEO of CorpNet.com, notes that for businesses, only 5 to 10 percent of social media activity should be self-promotional. “Social media is all about building relationships and growing trust,” writes Akalp, whose company helps entrepreneurs with budding businesses. “It’s okay to ask for the sale, just not in social channels.”

A 14-year real estate veteran, Deely concurs. “I try to inject humor into my marketing. It makes clients aware you’re there, so later on, when they think of real estate, they think of you.”

In order to stay top-of-mind with her clients, Deely recently picked up RISMedia’s new social marketing system, Pop-a-Note, which allows real estate professionals to keep in touch using interesting and fun pop culture conversation-starter emails, including real-estate-related topics that are branded to the agent and further include an agent-branded News Hub web page where clients link to further reading and real estate news headlines.

The Pop-a-Note conversational marketing system is based on the idea that by providing clients with interesting content, you are both entertaining them and building a stronger relationship. The system provides agents with a wealth of original content written by the RISMedia editorial team and includes topics ranging from pop culture to health, travel, business, technology, real estate and more.

How Pop-a-Note targets this critical element of an agent’s marketing toolkit as well as a quick overview of the system’s features will be highlighted in a webinar open to all subscribers by RISMedia next week. Click here for dates and times! 

Pop-a-Note allows you to choose the information you send, when you send it and who you send it to and allows users to fully edit the notes or write their own. New features released this week offer a branding power-play with beautifully branded email notes linking to an agent-branded News Hub where subscribers can read the full content plus the latest real estate headlines, all while viewing the agents photo, logo and contact information.

So far, Deely has found Pop-a-Note content to be an effective conversation starter.

“After sending out a Pop-a-Note about running, I actually received an email from a client who is a runner—he read the note and emailed me about it,” Deely comments. “It gives you a connection with your clients, and that’s what we’re looking for with our social media—something to connect you to them, something you have in common, something they can relate to.”

How Pop-a-Note targets this critical element of an agent’s marketing toolkit as well as a quick overview of the system’s features will be highlighted in a webinar open to all subscribers by RISMedia next week. Click here for dates and times! 

Pop-A-Note compliments Deely’s marketing and tech tool kits, she noted, which also include traditional media outlets such as Facebook and LinkedIn, plus ePropertySites for listing websites; QR codes and short videos with voiceovers using Brainshark. She utilizes her iPad for client meetings and open houses with the PowerPoint app SlideShark and OpenHome, which allows potential buyers to sign in on her iPad, records all of their information and even sends out thank you notes with ease.

To create a true marketing and technology power play where the best results are achieved, marketing experts agree that your email and social media marketing efforts should include a blend of entertainment, interaction, general interest and business-oriented information.

Find out how Pop-a-Note can deliver just the right balance by joining RISMedia next week on one of its educational webinars. See below for times or to register, or to learn more about Pop-a-Note now or to try it for just 99 cents for the first month, visit http://popanote.com.

WEBINAR DETAILS

Learn how to use RISMedia’s new Pop-A-Note system to build relationships and stay in touch with fun and interesting facts. Pop-A-Note sends professionally written, fully editable pop culture content and/or valuable real estate business related tips to keep you engaged with your SOI. Notes can be sent automatically or manually at your convenience to your database to generate responses, create discussions, and reach your entire database… personally, professionally and affordably! Choose your desired frequency, and subject category, and let Pop-A-Note do the rest! Links in the notes lead your contacts to your own personal “News Hub” for additional information and engagement!

Register for a session now by clicking a date below:
Wed, Jul 25, 2012 11:30 AM – 12:00 PM EDT
Thu, Jul 26, 2012 3:00 PM – 3:30 PM EDT

Once registered you will receive an email confirming your registration with information you need to join the Webinar.

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server

Macintosh®-based attendees
Required: Mac OS® X 10.5 or newer

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
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