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Prudential Real Estate Outlook Survey: Americans Are Increasingly Confident About Homeownership, Real Estate Market Recovery

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RISMEDIA, July 16, 2012– Prudential Georgia Realty presents findings of its parent company, Brookfield Real Estate and Relocation Affiliates Inc., owner of the Prudential Real Estate franchise network. The company recently released the quarterly Prudential Real Estate Outlook Survey showing that Americans’ confidence in homeownership and real estate continues climbing from the first quarter and a year earlier. In all areas covered by FMLS in Georgia year to date, the number of homes sold has increased 4.7% over the same quarter period a year ago according to TrendGraphix.

Dan Forsman, President and CEO of Prudential Georgia Realty, agrees: “The American Dream is clearly on the mend. Americans are feeling better about homeownership and the ongoing recovery taking place in residential real estate. Many are increasingly optimistic about their personal circumstances and, with housing affordability near an all-time high, they want to act on the opportunity.”

According to the national survey:

  • 69% believe that real estate is a good investment despite the market volatility of the past few years, up 6% from the first-quarter 2012 survey and 17 percentage points from first quarter 2011.
  • 72% expressed confidence that the real estate market and property values will improve during the next two years, including a 6-point jump among those “very confident” or “confident” vs. the first quarter 2012, and a 14-point gain in this subset over first quarter 2011.
  • Nearly two-thirds (64%) of respondents have a favorable perception of the U.S. housing market, up from 60% in the first-quarter survey and 52% in first-quarter 2011).

For more information about Atlanta real estate or Prudential Georgia Realty, visit www.prudentialga.com. For complete survey results, visit www.atlscoop.com.

Prudential Real Estate Outlook Survey Methodology

Interviews with 1,250 Americans who are “in the market” to buy or sell a home were conducted online by Palisades Media Ventures and Penn Schoen Berland, between May 22 and June 1, 2012. Respondents are aged 25-64 with a household income of at least $50,000, and either recently bought/sold a home or are considering buying/selling a home. The margin of error is ± 2.8% for all respondents and higher for subgroups.

About Prudential Georgia Realty
Prudential Georgia Realty is an independently owned and operated broker member of Brookfield Residential Property Services network – the 3rd largest franchise network in the world.  Brookfield Relocation Services is the #2 global provider of corporate relocation services with over 85,000 annual relocations in 125 countries.  The Atlanta Business Chronicle ranked Prudential Georgia Realty as the #1 residential real estate company for 2010 and 2011.  Prudential Georgia Realty has 22 locations and 1,100 REALTORS®, and has been serving clients in Metro Atlanta for 49 years. Search all the available properties or find one of our local experts at www.PrudentialGA.com.  Our unique foreclosure search powered by RealtyTrac displays all forms of foreclosure including pre-foreclosures, auction properties and bank-owned properties.  We also provide an exclusive search for Atlanta short sales – where the bank agrees to accept offers below the outstanding loan amount.  See Atlanta new homes, search by neighborhood, search by school district, search rentals and much more.  Learn more aboutAtlanta real estate including the latest market facts and trends at www.prudentialga.com.  Prudential, the Prudential logo and the Rock symbol are registered service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. Used under license with no other affiliation with Prudential. Equal Housing Opportunity.

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