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Are You Ready to Take Back Your Market?

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By Maria Patterson

While progress may be slow, all indicators point to a gradually recovering real estate market. Several markets are even reporting a shortage of available housing inventory, sparking price increases and bidding wars for the first time in many years.

As the market reaches this critical turning point, brokers are presented with a ripe opportunity to gain ground and build revenue. With 2013 poised to be a break-out year for real estate, savvy brokers are positioning themselves to take back their markets and start growing business again.

At RISMedia’s upcoming Real Estate CEO Exchange – taking place this September 5 and 6 at the Yale Club in New York City – leading brokers will discuss insider strategies for increasing business during these early stages of real estate recovery. See the full agenda and speaker line-up here.

This event will kick off with an Opening Keynote Address by HomeServices of America Chairman & CEO, Ron Peltier: “A State of the Industry Address: Taking Back the Real Estate Market.” During this keynote address beginning at 2 p.m., Peltier will offer an in-depth analysis of where real estate has been in the past five years, why we can begin to put the downturn behind us, and how savvy real estate professionals can break-out and start prospering in the industry’s “new normal.”

Immediately following Peltier’s presentation, leading brokers from key regions across the country will provide their individual take on the state of the real estate recovery in their respective markets, and discuss how they’re turning the tables in their favor. During “Making Money in Your Market: Has Your Business Reached a Turning Point?”, brokers will drill down from the national perspective to discuss the specific challenges they are confronted with, and provide hands-on strategies for overcoming these challenges in order to run a profitable business in a recovering environment.

This high-level discussion will be moderated by RISMedia President & CEO John Featherston and Chairman of the Board for Better Homes and Gardens, Mason-McDuffie Real Estate, Ed Krafchow. Market-leading brokers on the panel will be: Rei Mesa, president and CEO, Prudential Florida Realty and Florida Real Estate Services; Dan Forsman, president and CEO, Prudential Georgia Realty; Rich Rector, owner and president, Realty Executives; and Joseph Rand, managing partner, Better Homes and Gardens, Rand Realty.

Designed specifically for a select group of broker/owners, brand executives and real estate leaders, RISMedia’s Real Estate CEO Exchange is by exclusive invite only. The event will welcome more than 100 of the most powerful and successful real estate brokerage leaders who hail from franchise brands and independent real estate firms located across the nation. These leaders will come together for this day-and-a-half-long event to exchange ideas and strategies to better meet the needs of today’s sophisticated consumer. At press time, these executives collectively employ 75,000-plus sales associates and are responsible for more than 400,000 transactions in 2011, representing approximately $175 billion in closed business.

A few spots remain open for qualified brokers interested in attending the Real Estate CEO Exchange. Please contact Randi Vannucchi, randiv@rismedia.com, for further information.

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