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CEO Exchange: Break the Mold to Break New Ground in the Real Estate Recovery

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By Maria Patterson

Things may be getting better, but things have changed for good. Real estate professionals who are succeeding in today’s recovering but still fragile market know that a different approach to doing business is critical for increasing revenue and turning a profit.

From office space to compensation structures, today’s leading brokers have changed their business models in a variety of innovative ways in order to take advantage of today’s recovering market conditions. This important topic will be discussed and dissected at RISMedia’s upcoming Real Estate CEO Exchange during the session: “What’s Your New Model? Breaking the Mold to Break New Ground.” For a complete event agenda and speaker line-up, click here.

Taking place from 4:15 – 5:15 p.m. on Wednesday, September 5, this session will feature a discussion among leading brokers who will share how they have changed their business and/or operations model to survive and thrive in real estate’s “new normal.” From replacing bricks and mortar with virtual and regional locations to innovative solutions for retaining top producers to new compensation models and creative financing solutions, this expert panel will share how they have thought outside of the traditional brokerage model in order to operate more effectively in the recovering marketplace.

Moderators:
John Featherston
Dick Schlott, Chairman & CEO, Gloria Nilson REALTORS®, Real Living

Panelists:
Bill Plattos, Executive Vice President/General Manager, First Team Real Estate
Helen Hanna Casey, President, Howard Hanna Real Estate
Scott MacDonald, President, RE/MAX Gateway
Connie Farmer Ray, President & CEO, Coldwell Banker Platinum Partners

A Welcome Reception sponsored by Better Homes and Gardens Real Estate will immediately follow this panel.

Designed specifically for a select group of broker/owners, brand executives and real estate leaders, RISMedia’s Real Estate CEO Exchange is by exclusive invite only.

Being held September 5 & 6 at the prestigious Yale Club in New York City, the event will welcome more than 100 of the most powerful and successful real estate brokerage leaders who hail from franchise brands and independent real estate firms located across the nation. These leaders will come together for this day-and-a-half-long event to exchange ideas and strategies to better meet the needs of today’s sophisticated consumer. At press time, these executives collectively employ 75,000-plus sales associates and are responsible for more than 400,000 transactions in 2011, representing approximately $175 billion in closed business.

A few spots still remain open for qualified brokers interested in attending the Real Estate CEO Exchange. Please contact Randi Vannucchi, randiv@rismedia.com, for further information.

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