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Prudential Georgia Realty Selected as a Beta Partner for Zillow zPro™ Program

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RISMEDIA, August 31, 2012–Prudential Georgia Realty is proud to be selected as one of 15 real estate brokerages participating in Zillow’s beta version of zPro™ for Brokers. zPro™ for Brokers is a free, five-point program that will improve listing accuracy, provide better reporting, includes a powerful contact follow-up system and increases the visibility of participating brokerage listing agents. Prudential Georgia Realty is the only zPro™ beta partner for Zillow in the Greater Metro Atlanta market.

“Prudential Georgia Realty is pleased to be one of the brokers participating in the Zillow zPro™ program.  In recent years, we have made significant investments to create a unique listing distribution infrastructure that allows us to provide richer data and faster updates to our listing syndication partners.  This is one of the reasons we are able to implement this program so quickly with Zillow.  The simple fact is that the Zillow online marketplace has millions of consumers looking at real estate.  We want to advertise our listings where consumers are searching.  The new zPro™ program is a win-win for our agents, our clients, our brokerage and Zillow. We will have the fastest listing updates in our market and our listing agents are visibly branded to enhance lead generation.  It is clear that Zillow is listening to the real estate community,” said Dan Forsman, President and CEO of Prudential Georgia Realty.

“We’re thrilled to welcome these 15 new partners to zPro™ for Brokers,” said Bob Bemis, vice president of industry relations at Zillow®. “The industry wants clarity in syndication efforts, as we can see from the strong interest in our new program. These brokerages represent a cross-section of sizes and geographic diversity, and we’ll be working with them to increase visibility to their listing agents, improve listings accuracy and give them new option for contact management.”

For more information about Atlanta real estate and zPro™ for Brokers by Zillow®, visit www.prudentialga.com.

About Prudential Georgia Realty
Prudential Georgia Realty is an independently owned and operated broker member of Brookfield Residential Property Services network – the 3rd largest franchise network in the world.  Brookfield Relocation Services is the #2 global providers of corporate relocation services with over 85,000 annual relocations in 125 countries.  The Atlanta Business Chronicle ranked Prudential Georgia Realty as the #1 residential real estate company for 2010 and 2011.  Prudential Georgia Realty has 22 locations and 1,100 REALTORS®, and has been serving clients in Metro Atlanta for 49 years. Search all the available properties or find one of our local experts at www.PrudentialGA.com.  Our powerful search tools allow consumers to search all types of properties including resales, new homes, pre-foreclosures, short sales and bank-owned properties.  Our advanced searches allow consumers to search by subdivision, school district, specific attributes such as lake or golf communities, property features such as “master on the main” and much more.  Our PGR mobile solutions allow consumers to search all 6 local MLS services from any device, anytime and anywhere.  Prudential Georgia Realty is a full-service brokerage and offers residential real estate services, new homes sales & marketing, property management & tenant procurement services, corporate relocation services and commercial real estate services.  ©2012 BRER Affiliates Inc. An independently owned and operated broker member of BRER Affiliates, Inc. Prudential, the Prudential logo and the Rock symbol are registered service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. Used under license with no other affiliation with Prudential. Prudential Georgia Realty is the leader in Atlanta Real Estate.

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