Metrolist, the largest MLS in Colorado, announces that it has partnered with RISMedia, the real estate industry’s leading source for industry news and information, in supporting and offering the media company’s widely popular, lead-generating “Pop-a-Note” conversational marketing platform to its membership via Metrolist Marketplace.
Pop-a-Note offers an easy, effective way to stay in touch with your clients and prospects and build business by sending brief, conversational emails that clients will welcome. Notes can include entertaining pop-culture fun facts, real estate-related topics of interest, or both, offering a well-rounded marketing approach. Pop-a-Notes are branded to the agent and include the agent’s photo, logo, social media links, and contact information with links back to the agent’s email and website. The notes can either be sent automatically where the user can ‘set it and forget it,’ or they can be manually sent using a variety of customizable settings.
“To create a true marketing and technology power play where the best results are achieved, marketing experts agree that your email and social media marketing efforts should include a blend of entertainment, interaction, general interest, and business-oriented information,” said John Featherston, RISMedia President and CEO. “All real estate transactions start with a conversation. The Pop-a-Note conversational marketing system is based on the idea that, by providing clients with interesting content, you can start or keep those conversations going; you’re entertaining them, which helps build stronger relationships.”
Pop-a-Note provides agents with a wealth of original content written by the editorial team at RISMedia, which together brings more than 60 years of real estate and professional journalism experience to the platform. Pop-a-Note allows agents to choose the information you want to send, when you send it and who you send it to and allows users to fully edit the notes or write their own. The platform further offers an even greater branding power-play with the beautifully branded email notes linking to an agent-branded “News Hub” where subscribers can read the full content plus find the latest real estate headlines, all while viewing the agents photo, logo and contact information.
“Today’s hard-working agents are looking for a way to connect with consumers, whether it is via email or social media —to find a way to connect with them, find something they have in common, something they can relate to,” said Featherston. “Pop-a-Note is the perfect solution for this because it’s not intrusive, self-promotional or ‘too sales-y’. Its interesting information will be welcomed by the recipient and further position the agent as the go-to source when they are ready to make a real estate move.”
The platform is also results-driven, including in the toolset a comprehensive reporting system where users can quickly and easily see their results. All note replies go directly to the agent’s inbox so you will be able to see the results directly as email responses are sent. In the user interface, members can also log in to track delivery history including emails sent and open rate reports. Members can also easily manage subscribers, editing, adding, deleting, as well as organizing into groups for different types of mailings or frequency.
“We’re pleased to be able to offer products from leaders in the real estate industry,” stated Kirby Slunaker, Metrolist President and CEO. “RISMedia has long been regarded as a preeminent source for news, content, and a valued resource for real estate professionals nationally. I’m sure our customers will find their products valuable and will use them to enhance their business.”
You can learn more about Pop-a-Note now, or try it for just 99 cents for the first month, by visiting http://marketplace.metrolist.com/Pop-a-Note.
