Realtor.com Business Beat—Today’s consumers are utilizing the Internet and handheld mobile devices more than ever, and Realtor.com aims to help agents understand how to effectively follow-up with and close more online leads.
Almost 90% of consumers used the Internet as part of their search in 2011, and 40% of consumers actually purchased a home they found online, according to published reports.
Today’s consumers are utilizing the Internet more than ever, and it’s extending far beyond the traditional desktop. Handheld mobile devices have changed the way consumers access the web dramatically, and in turn, this shift has also changed the way today’s real estate agents need to follow up with leads and inquires they receive online.
To help agents follow up more effectively with online inquiries from these new ultra-connected consumers, Realtor.com is sharing a guide to “Responding, cultivating & converting online leads.” This powerful, free guide is designed to give real estate professionals a set of tips and best practices that help them more effectively communicate online consumers to help increase internet and mobile lead conversion.
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