After recent changes, consumers can enjoy an entirely new experience on remax.com, the company has announced. As the culmination of a strategic, yearlong roll-out of new consumer-focused technology tools, the new website will build on and maintain its existing reputation as a popular online destination for consumers.
The company notes that the new remax.com offers a simple user-interface, along with an ability to create personal preferences, giving home buyers and sellers easy access to what matters most: millions of home listings with larger photos, helpful information, and a property inventory larger than any other real estate brand site.
“Because today’s consumers start their home search online, we want to simplify and personalize their experience as much as possible,” says Margaret Kelly, RE/MAX CEO. “Remax.com utilizes state-of-the-art technologies and is the most sophisticated technology tool we have ever released.”
Remax.com now gives each visitor an individualized experience beginning with a home page that continually updates to reflect their search pattern and preferences. The search experience features data on more than 87 million properties nationwide, both for sale and those previously sold. This gives every visitor a complete market perspective on any home they’re considering buying or selling.
For users on the go, the new remax.com becomes the latest addition to the RE/MAX Mobile Suite, as it is both mobile-ready and tablet-friendly. Users can tap and swipe through oversized photos of property listings with easy-to-use controls. Other features include a “Quiet Mode” that allows visitors to turn off all other content and text on a page to focus on the large-scale property images. And, home buyers can save listings, share them via social networks and rank them based on their desirability or their “Awesomeness” factor.
Collaborating with RE/MAX on the development of the new website were four respected technology companies. Homes.com created the consumer-facing platform and mobile capability. 1000Watt was a strategic consultant providing the visual design and user experience. The Search Agency designed the SEO architecture and integration. And Reliance Networks is powering the agent-facing components and commercial property platform.
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