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Innovative or Absurd? Racy Listing Video Goes Viral

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By Zoe Eisenberg

YouTube_videoHere at RISMedia, we love to see what real estate professionals around the world are doing to better their business and sell homes. So when the following videos surfaced featuring lingerie-clad super models and a bare-bottomed man strutting his stuff through a property “so private, you can walk around naked,” we couldn’t wait to share.

While these videos—put out by Australian company Neo Property–are controversial, there is no arguing that they were made to sell the listings quickly. Sex sells, after all. The video for 15 Queen Anne Court went viral, landing over 1.6 million views. Neo Property actually has quite a collection of racy listing videos with high production value, seemingly produced with the luxury buyer in mind. Are they controversial? Yes. Ridiculous? Perhaps. Creative? Definitely. But are they effective? We thought we’d get your thoughts on that.

View the videos below—but be warned that they include explicit content.

15 Queen Anne Court
Screenshot_1
Click here to watch the video.
92 Savoy Drive
Screenshot_2
Click here to watch the video.

On Wednesday, we shared this on our Facebook page, and the comments were mixed. Some thought it was creative, and some thought it was in poor taste. Some believed it to be both! Visit our page to weigh in.

As real estate professionals, how far would you go to sell a listing? What are you doing that’s new and creative? Have you made a listing video that falls outside the traditional house tour? We would love to see; please send it to Zoe@rismedia.com.

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