Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type
{ "homeurl": "", "resultstype": "vertical", "resultsposition": "hover", "itemscount": 4, "imagewidth": 70, "imageheight": 70, "resultitemheight": "auto", "showauthor": 0, "showdate": 0, "showdescription": 1, "charcount": 3, "noresultstext": "No results!", "didyoumeantext": "Did you mean:", "defaultImage": "", "highlight": 0, "highlightwholewords": 1, "openToBlank": 0, "scrollToResults": 0, "resultareaclickable": 1, "autocomplete": { "enabled": 1, "googleOnly": 1, "lang": "en", "mobile": 1 }, "triggerontype": 1, "triggeronclick": 1, "triggeronreturn": 1, "triggerOnFacetChange": 1, "trigger": { "delay": 300, "autocomplete_delay": 310 }, "overridewpdefault": 0, "override_method": "post", "redirectonclick": 0, "redirectClickTo": "results_page", "redirect_on_enter": 0, "redirectEnterTo": "results_page", "redirect_url": "?s={phrase}", "settingsimagepos": "left", "settingsVisible": 0, "hresulthidedesc": "0", "prescontainerheight": "400px", "pshowsubtitle": "0", "pshowdesc": "1", "closeOnDocClick": 1, "iifNoImage": "description", "iiRows": 2, "iiGutter": 5, "iitemsWidth": 200, "iitemsHeight": 200, "iishowOverlay": 1, "iiblurOverlay": 1, "iihideContent": 1, "loaderLocation": "auto", "analytics": 0, "analyticsString": "", "show_more": { "url": "?s={phrase}", "action": "ajax" }, "mobile": { "trigger_on_type": 1, "trigger_on_click": 1, "hide_keyboard": 0 }, "compact": { "enabled": 1, "width": "200px", "closeOnMagnifier": 1, "closeOnDocument": 0, "position": "fixed", "overlay": 0 }, "animations": { "pc": { "settings": { "anim" : "fadedrop", "dur" : 300 }, "results" : { "anim" : "fadedrop", "dur" : 300 }, "items" : "fadeInDown" }, "mob": { "settings": { "anim" : "fadedrop", "dur" : 300 }, "results" : { "anim" : "fadedrop", "dur" : 300 }, "items" : "voidanim" } }, "autop": { "state": "disabled", "phrase": "", "count": 10 } }
Select Page

Editor’s Note: The following blog post can be found on “Blue Matter,” Coldwell Banker’s official company blog.

Welcome to my inaugural monthly post that goes “inside” the numbers of to hopefully shed some light on trends in the home buying process. To start things off, Weimen Dong, our amazing statistician, and I reviewed the list of properties which were most viewed on for the month of May.

The list is absolutely fascinating because of its diversity of home styles and prices.

As you would expect, the list includes two of the most expensive properties in the nation (I left out one that just sold for $34.5 million). But the most viewed property is actually less than $300,000. Known in Palatka, FL as the “Azalea House,” it was recently featured in Country Living magazine. Coldwell Banker Ben Bates agent Erin Fortner says the $275,000 listing with seven bedrooms and six bathrooms was once used as a bed and breakfast.

Take a look at the top 10 most-viewed properties in May on You’ll see an almost $65 million price range represented:

1. 220 Madison St, Palatka, FL ($275,000)
2. 227 Oberlin, Center Township, PA ($134,900)
3. Beverly Hills, CA ($63,000,000)
4. Los Angeles, CA ($65,000,000)
5. 449 Old Cypress Drive, Winston-Salem, NC ($174,900)
6. 320 N Montgomery, Gilmer, TX ($129,900)
7. N5723 Perch Lake Rd, Spooner, WI ($129,900)
8. 6931 Kingdon, Holt, MI ($89,000)
9. 7005 Horton Ave., Urbandale, IA ($150,000)
10. 120 Sharon Street, Harrisonburg, VA ($189,000)

We also wanted to explore what the thousands and thousands of visitors to are searching for when they visit the website. We looked at every home in the U.S. that was visited on and found that the average home had increased, in terms of size, from February to May. In May, the average home searched had 3.28 bedrooms (+1.2% from February) and 2.50 bathrooms (+24%). The interest in luxurious bathrooms exists on Pinterest, too!

The next item we explored was where are visitors coming from and where are they looking. Californians are viewing the most properties on, but residents of the Pacific Northwest must be pretty satisfied with their lifestyle since none of those states made our Top 10 most active list:

1. California
2. Texas
3. New York
4. Pennsylvania
5. Illinois
6. Florida
7. Michigan
8. Wisconsin
9. Ohio
10. Georgia

I guess you could say my reaction was shock to see Wilkes Barre, PA on the site’s list of the most visited cities. The 10th largest city in Pennsylvania has more than 350 homes for sale on Here are the other most visited cities:

1. New York
2. Chicago
3. Houston
4. Los Angeles
5. Dallas
6. San Francisco
7. Washington D.C.
8. Wilkes Barre, PA
9. San Antonio
10. Pittsburgh

I’m looking forward to continuing this monthly look behind the numbers. Hopefully we will start to see some interesting trends develop over time. Let me know what you think.

Visit Coldwell Banker’s blog here.

Buying/Selling Consumer Luxury National Spotlights
Consumer Spending to Drive Growth for 2016

The economic growth outlook for the second half of the year...

No Preview
Fueling the Referral Pipeline

Looking for more referrals? In the following interview, mother-daughter duo Linda...

No Preview
Elsa Nelson: Local Icon, Global Presence

It was 28 years ago that noted real estate veteran Elsa...

Agent Broker Coaching Lead Gen Teams
No Preview
Fueling the Referral Pipeline

Looking for more referrals? In the following interview, mother-daughter duo Linda...

No Preview
Elsa Nelson: Local Icon, Global Presence

It was 28 years ago that noted real estate veteran Elsa...

No Preview
Michael Mahon: A Strong Core Enables Growth

Dissecting the Ohio real estate market in 2016 yields similar results...

Agent Best Practices Branding Broker Niche
La Habra, United States - July 12, 2016: Macro closeup image of pokemon go game app icon among other icons on an iphone smartphone device. Pokemon Go is a popular virtual reality game for mobile devices.
Pokémon GO for Real Estate – Must or Bust?

If you’re anything like me, your social media newsfeeds look a...

Man inputing data on laptop and holding mobile phone in another hand.
Boost Your Online Presence with More .REALTOR Options

Website addresses that end in .REALTOR provide instant recognition as a...

Person. More>>
4 Ways to Update Your Digital Persona

Your digital presence is more important than ever, and now is...

Agent Apps/Gadgets Best Practices Broker Innovation
Woman holding tablet
Stay Connected to Your Business When You’re on the Go

As a busy real estate professional, you’re likely most productive when...

Why Snapchat Is Pure Gold for REALTORS®

There is a huge amount of attention being paid to Snapchat...

Group of business people at the office communicate
The ‘Smart Sign™’: Made for Today’s Mobile Consumer

When it comes to impacting human behavior, the internet has nothing...

Business Insights Content Generation Marketing Trends
Expanding Your Client Base through Social Media

Today’s buyer will search online at some point during the buying...

Facebook Live the Latest Trend to Infiltrate the Open House Scene

Drumming up interest in an open house may be about as...

Computer white keyboard with webinar
Beyond Likes: Move Past the Competition with a Next-Gen Social Media Strategy

Go where the competition isn’t! Move beyond Facebook with a stand-out...

Buying/Selling For Your Clients Home Improvement How-To Lifestyle
8 Ways to Stop Worrying about Money

(TNS)—Are worries about money keeping you up at night? You’re not...

Aging in Place Calls for Strategic Planning

(TNS)—Downsizing is not an easy decision—but a smart one if you...

woman looks in despair as the kitchen gets flooded
Leading by Example: Florida Real Estate Professional Espouses Benefits of Home Warranty Products

If you want to know why Watson Realty’s Dori Mackoul Dekle,...

RISMedia’s CEO Exchange

RISMedia’s 2016 Real Estate CEO Exchange September 13 & 14, 2016...

Capital Building, Washington
RISMedia’s Power Broker Forum at the NAR REALTORS® Legislative Meetings & Trade Expo

RISMedia’s Power Broker Forum at the REALTORS® Legislative Meetings & Trade Expo...

RISMedia’s Power Broker Forum, Reception & Dinner – Annual

RISMedia Power Broker Events 2016 Orlando, Fla. Friday, November 4, 2016...