X
                        RISMedia's ACE
Search
Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type
{ "homeurl": "http://rismedia.com/", "resultstype": "vertical", "resultsposition": "hover", "itemscount": 4, "imagewidth": 70, "imageheight": 70, "resultitemheight": "auto", "showauthor": 0, "showdate": 0, "showdescription": 1, "charcount": 3, "noresultstext": "No results!", "didyoumeantext": "Did you mean:", "defaultImage": "http://rismedia.com/wp-content/plugins/ajax-search-pro/img/default.jpg", "highlight": 0, "highlightwholewords": 1, "openToBlank": 0, "scrollToResults": 0, "resultareaclickable": 1, "autocomplete": { "enabled": 1, "googleOnly": 1, "lang": "en", "mobile": 1 }, "triggerontype": 1, "triggeronclick": 1, "triggeronreturn": 1, "triggerOnFacetChange": 1, "trigger": { "delay": 300, "autocomplete_delay": 310 }, "overridewpdefault": 0, "override_method": "post", "redirectonclick": 0, "redirectClickTo": "results_page", "redirect_on_enter": 0, "redirectEnterTo": "results_page", "redirect_url": "?s={phrase}", "settingsimagepos": "left", "settingsVisible": 0, "hresulthidedesc": "0", "prescontainerheight": "400px", "pshowsubtitle": "0", "pshowdesc": "1", "closeOnDocClick": 1, "iifNoImage": "description", "iiRows": 2, "iiGutter": 5, "iitemsWidth": 200, "iitemsHeight": 200, "iishowOverlay": 1, "iiblurOverlay": 1, "iihideContent": 1, "loaderLocation": "auto", "analytics": 0, "analyticsString": "", "show_more": { "url": "?s={phrase}", "action": "ajax" }, "mobile": { "trigger_on_type": 1, "trigger_on_click": 1, "hide_keyboard": 0 }, "compact": { "enabled": 1, "width": "200px", "closeOnMagnifier": 1, "closeOnDocument": 0, "position": "fixed", "overlay": 0 }, "animations": { "pc": { "settings": { "anim" : "fadedrop", "dur" : 300 }, "results" : { "anim" : "fadedrop", "dur" : 300 }, "items" : "fadeInDown" }, "mob": { "settings": { "anim" : "fadedrop", "dur" : 300 }, "results" : { "anim" : "fadedrop", "dur" : 300 }, "items" : "voidanim" } }, "autop": { "state": "disabled", "phrase": "", "count": 10 } }
Select Page

(eM+C)—Have you Googled your brand lately? Did you like the results you saw? Having negative search results appear in the top 10 results of Google can be very disconcerting for a brand. It affects the sales funnel from initial organic click to sale. There are two main phases of online reputation: prevention and crisis.

An Ounce of Prevention is Worth a Pound of Cure
Don’t have a reputation problem yet? Fantastic! However, inevitably, almost every brand faces a reputation challenge of some sort during its lifetime. Public relations practitioners encourage having a crisis communications plan in place to handle a crisis if one should arise. It can be difficult to effectively coordinate efforts during a crisis (the same is true for an online crisis). It’s best to be prepared before a crisis occurs.

Here are four tips to help your brand protect its online reputation:

1. Claim social media profiles. First and foremost, it’s important to claim your brand on various digital properties. For instance, Google often highly ranks social media profiles in brand searches. Make sure you create a social media profile for each of the following social networks: Facebook, Twitter, LinkedIn and YouTube. Once your profiles are created, link to them via a Google+ profile page, placing the links in the “About” tab. A Google+ profile helps the search engine tie together all of the related sites to your brand.

2. Create a blog. If you don’t have a blog, start one. Blogs frequently rank highly in organic search results, as well as offer great content fodder to populate your social media profiles, helping drive website visits from multiple channels.

3. Promote the positive. Perhaps it’s our desire to be humble that holds us back from always sharing the positive about our brands. In the case of online reputation building and protection, don’t hold back! If your brand is performing community service, share that information. Share. the positive things your brand is doing in a way that’s search engine optimization friendly — e.g., via press releases, additional web pages on your site, video of events, etc.

4. Monitor your brand and reputation. Finally, monitor your brand. There are a range of tools available for monitoring, but many of the free or low-cost tools do a great job. Google Alerts and Giga Alerts are email alert services that monitor specific keywords (e.g., your brand name) and email you a digest of what they find daily. Trackur, from online reputation management (ORM) expert Andy Beal, offers a free trial and plans starting at only $18 per month.

Fixing a Broken Online Reputation?
If you already have negative entries for your brand keywords, how can you begin to fix the problem? First, follow the four preventative steps outlined above. See how far some simple changes can take you.

Next, consider hiring a consultant to help. However, remember that ORM isn’t SEO. Online reputation first and foremost is your reputation and how it’s presented. Some ORM challenges can be daunting. You may need to hire a PR professional to assist with offline reputation issues, but many PR firms aren’t experienced in ORM — nor are most SEO firms. Be sure that the firm you hire knows ORM and has proven results.

Janet Driscoll Miller is president and CEO of Search Mojo, a full-service search engine marketing firm specializing in SEO and online reputation management services.


Buying/Selling Consumer Luxury National Spotlights
House chart , This is a computer generated and 3d rendered image.
August Brings Hottest Housing Market in a Decade, Says REALTOR.com

A record-breaking summer for the residential real estate market continued in...

Beverly Hills Street, California, USA
In LA, a Walkable Neighborhood Comes at a Price

(TNS)—Nobody walks in LA, as the saying goes. But many people...

Home For Sale Real Estate Sign in Front of Beautiful New House.
Existing-Home Sales Stumble in July

Slowed by frustratingly low inventory levels in many parts of the...

Agent Broker Coaching Lead Gen Teams
Handshake of a two businesswomen after closed deal
Recruiting and Retaining in Today’s World

“Times are changing” is a phrase that’s been uttered by countless...

education_tip_concept_NAR_Series.jpg
Education Insider: RPR’s Learning Site Is Blowing Our Mind

A couple weeks ago, Realtors® Property Resource (RPR) announced its brand...

A businessman on a track ready to run
Going the Extra Mile for Buyers and Sellers Alike

With a longstanding reputation in the Beaumont, Texas, marketplace, Andy Hemmings—executive...

Agent Best Practices Branding Broker Niche
Digital composite of businesswoman touching interface with profile pictures
Four Tips to Fuel Your Online Presence

Social media is a prime way to both connect with potential...

Hispanic family with laptop at home smiling
Back-to-School Marketing Ideas

As families gear up to send the kids back to school,...

Word Cloud with Lead Generation related tags
Ask the Expert: How Much Should You Spend on Lead Generation?

Today’s “Ask the Expert” column features Arthur Darmanin, Chief Executive Officer...

Agent Apps/Gadgets Best Practices Broker Innovation
financial stock price
5 Ways Big Data Is Changing Real Estate

Every facet of the business world has been radically changed by...

Computer keyboard with loupe concept
Maximizing Exposure with Unique, Interactive Domains

When it comes to finding your target audience, proper listing exposure...

Silhouette of business people moving and joining pieces of jigsaw puzzle on a business and stock market  blue background, with charts, diagrams, world maps and data arranged on grid and tables. World maps showing continents and countries with economy data and growth diagrams. Light glowing from the center. Copy space on bottom.
PNC Offers Online Business Insights, Webinars and Tools for Agents

Looking for the latest real estate industry information, education and networking...

Business Insights Content Generation Marketing Trends
Nizhnevartovsk, Russia - June 12, 2013: Man hand holding iPhone 5 with Instagram App. iPhone is product Apple Inc. Instagram is an online photo-sharing and social networking service.
Visual Storytelling: Tips for Mastering the Art of Instagram

Creating and implementing a consistent social media strategy is vital for...

"Paris, France - May 27, 2012: Instagram logo on Apple iPhone display"
Instagram Is Open for Business—Find Out What This Means for Real Estate

Last week, Instagram released some major updates that could create a...

instagram_update_2
Story Time: Move Over Snapchat, Instagram Wants In

Are you using Snapchat in your real estate business? Well, you should...

Buying/Selling For Your Clients Home Improvement How-To Lifestyle
Cheerful teenager girl with earphones doing homework on sofa at home
Pros and Cons: Buying a Property for a College Student

There’s no way around it, supporting a college student can be...

A beautifully staged modern living room within a Victoria, BC condo.
5 Dirt Cheap Home-Staging Ideas

(TNS)—We all want to make our houses look like they are...

happy family jumping together on the beach
5 Reasons to Make Family Travel a Priority

(TNS)—Whether you take advantage of last-minute travel deals or organize a...

manhattan
RISMedia’s CEO Exchange

RISMedia’s 2016 Real Estate CEO Exchange September 13 & 14, 2016...

Capital Building, Washington
RISMedia’s Power Broker Forum at the NAR REALTORS® Legislative Meetings & Trade Expo

RISMedia’s Power Broker Forum at the REALTORS® Legislative Meetings & Trade Expo...

PB-annual
RISMedia’s Power Broker Forum, Reception & Dinner – Annual

RISMedia Power Broker Events 2016 Orlando, Fla. Friday, November 4, 2016...