According to the company, Rouda passed away at his home. The cause of death wasn’t disclosed.
“An avid fisherman, tennis player and joke teller, Harley was beloved by all who knew him,” the company said in a statement. “Thousands of people had the chance to enjoy a jar of his homemade jam and the famous HER Cookbooks are found in homes throughout Central Ohio and beyond. Whether hosting a television show, leading a sales rally or hugging one of his eight grandchildren, Harley’s warmth, loyalty and passion inspired young and old. He will be forever missed and remembered.”
Funeral arrangements were pending with Schoedinger Funeral & Cremation Service, where mourners can offer online tributes and condolences.
Rouda founded HER in 1956. The company, now called HER Real Living, has more than 700 agents in 45 offices throughout Central Ohio.