Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type
{ "homeurl": "", "resultstype": "vertical", "resultsposition": "hover", "itemscount": 4, "imagewidth": 70, "imageheight": 70, "resultitemheight": "auto", "showauthor": 0, "showdate": 0, "showdescription": 1, "charcount": 3, "noresultstext": "No results!", "didyoumeantext": "Did you mean:", "defaultImage": "", "highlight": 0, "highlightwholewords": 1, "openToBlank": 0, "scrollToResults": 0, "resultareaclickable": 1, "autocomplete": { "enabled": 1, "googleOnly": 1, "lang": "en", "mobile": 1 }, "triggerontype": 1, "triggeronclick": 1, "triggeronreturn": 1, "triggerOnFacetChange": 1, "trigger": { "delay": 300, "autocomplete_delay": 310 }, "overridewpdefault": 0, "override_method": "post", "redirectonclick": 0, "redirectClickTo": "results_page", "redirect_on_enter": 0, "redirectEnterTo": "results_page", "redirect_url": "?s={phrase}", "settingsimagepos": "left", "settingsVisible": 0, "hresulthidedesc": "0", "prescontainerheight": "400px", "pshowsubtitle": "0", "pshowdesc": "1", "closeOnDocClick": 1, "iifNoImage": "description", "iiRows": 2, "iiGutter": 5, "iitemsWidth": 200, "iitemsHeight": 200, "iishowOverlay": 1, "iiblurOverlay": 1, "iihideContent": 1, "loaderLocation": "auto", "analytics": 0, "analyticsString": "", "show_more": { "url": "?s={phrase}", "action": "ajax" }, "mobile": { "trigger_on_type": 1, "trigger_on_click": 1, "hide_keyboard": 0 }, "compact": { "enabled": 1, "width": "200px", "closeOnMagnifier": 1, "closeOnDocument": 0, "position": "fixed", "overlay": 0 }, "animations": { "pc": { "settings": { "anim" : "fadedrop", "dur" : 300 }, "results" : { "anim" : "fadedrop", "dur" : 300 }, "items" : "fadeInDown" }, "mob": { "settings": { "anim" : "fadedrop", "dur" : 300 }, "results" : { "anim" : "fadedrop", "dur" : 300 }, "items" : "voidanim" } }, "autop": { "state": "disabled", "phrase": "", "count": 10 } }
Select Page

As a real estate agent, using social media to market and grow your business can seem daunting. However, in today’s online driven world, developing a working strategy to build your social media presence is imperative.

To the real estate professional willing to commit long-term, social media provides substantial benefits including expanded influence and a boost in credibility. In order to identify and connect with your target audience, you first need to understand:

• The wants and needs of your target market
• The preferred social destination(s) of your target market

Once you answer those two questions, you must work to establish a powerful online presence. Keep in mind; it is better to be consistently active in a handful of social networking sites rather than taking on too many at once and creating an inconsistent and at best, mediocre presence.

Your Social Media Strategy
Creating your social media strategy begins by understanding each social site and your goal behind it. From there you will determine action steps required to meet your goals.


• What results do you want to achieve? For example:

o Increase website traffic
o Create buzz around your brand
o Connect with past/current clients
o Recruit local real estate professionals

Your next step is creating a strategic action plan. This should not take you any longer than 30 minutes to complete. Determine how you will:

o Network and engage friends/fans
o Increase fans and promote page
o Keep content updated and consistent


If the possibilities of one connection expanding into thousands, connecting directly to your target audience in a professional atmosphere and speaking with the power players within your industry sound appealing, then LinkedIn is the platform for you. Take a few moments to assess your current LinkedIn profile and ensure that each area is complete. Once you have filled in all necessary data, move on to:

• Engaging and connecting with like-minded professionals
• Requesting endorsements from past clients and vendors
• Participating by answering questions and taking part in relevant conversations
• Connecting your LinkedIn profile to your other social media accounts


Twitter provides a unique challenge for many marketers. In 140 characters or less, you must craft both a succinct and compelling reason to take action.

• Steps to success with Twitters
• Determine what type of followers you are looking to connect with. Use Twellow to find people relevant to your niche and target within a specific geographic region.
• Create buzz by tweeting out exceptional content whether it is from your blog or other industry resources. Use hashtags to easily allow others to find your content based on topic and keyword.
• Get found by optimizing your profile. Complete your bio utilizing keywords, a link to your website or blog and connections to your additional social sites.
• Use a custom background to brand your Twitter channel and create consistency across the web.

Use Posting Tools and Automation

Save time and energy by automating a portion of your posting and content syndication process. There are many time saving tools and systems that curate content designed specifically for the real industry.


You can also use:

• Google alerts to listen to what is being said about your personal brand
• Twitter lists to connect with clients and competitors
• Analytics to refine your social content in order to meet the needs of your fans and followers. Free services such as Hootsuite offer insight into what content is resonating with consumers and what is falling flat.

Your social interaction whether it is on Facebook, Twitter or LinkedIn should be an extension of what you and your brand represent. Let your social presence be a constant reminder to prospects, past clients and referral partners that you have created a realm where they can openly share and be heard. Your sole goal is to offer tremendous value and be the resource they call upon when they are ready to make a move.

LIKE Us on Facebook!
Join Better Homes and Gardens Real Estate Facebook and keep up with the latest marketing strategies, top sales tools and solutions to grow your business.

View this post on the Better Homes and Gardens Real Estate blog, Clean Slate.

Buying/Selling Consumer Luxury National Spotlights
Red and white "Sale Pending, Home for Sale" sign in front of a red brick house that is for sale and has recently been sold. Green grass and bushes indicate the spring or summer season. Front porch and windows in background. Real estate sign in residential neighborhood.  Moving house, relocation concepts.
Pending Home Sales Creep Higher in June

Pending home sales were mostly unmoved in June, but did creep...

woman with manicured hand ready to  tap an her tablet. Buying pink high heel slingback online with a mini tablet. The website is fictional, shoes photographed by Peter Hermus
New Members-Only Online Mall Offers Cool Gadgets, Trending Technology and Luxury Gifts

Most members of the National Association of REALTORS® (NAR) already know...

the mississippi river flows southward over st. anthony falls, and by the minneapolis skyline, on its way to the gulf of mexico.
Strongest Housing Gains Seen Down South

Two more states, Mississippi and Maryland, as well as eight metro...

Agent Broker Coaching Lead Gen Teams
Key to success
3 Keys to Success in 2016

Two years ago, we completed a comprehensive planning session at Real...

Marketing Diagram on Futuristic Interface Touch Screen
When Marketing Is Top Priority

To really be seen in the real estate industry, it all...

Couple sitting in their electric car
Save on Your Summer Road Trip

NAR PULSE—Right now, until August 31, you can save $25 on...

Agent Best Practices Branding Broker Niche
La Habra, United States - July 12, 2016: Macro closeup image of pokemon go game app icon among other icons on an iphone smartphone device. Pokemon Go is a popular virtual reality game for mobile devices.
Pokémon GO for Real Estate – Must or Bust?

If you’re anything like me, your social media newsfeeds look a...

Man inputing data on laptop and holding mobile phone in another hand.
Boost Your Online Presence with More .REALTOR Options

Website addresses that end in .REALTOR provide instant recognition as a...

Person. More>>
4 Ways to Update Your Digital Persona

Your digital presence is more important than ever, and now is...

Agent Apps/Gadgets Best Practices Broker Innovation
Silhouette of business people moving and joining pieces of jigsaw puzzle on a business and stock market  blue background, with charts, diagrams, world maps and data arranged on grid and tables. World maps showing continents and countries with economy data and growth diagrams. Light glowing from the center. Copy space on bottom.
PNC Offers Online Business Insights, Webinars and Tools for Agents

Looking for the latest real estate industry information, education and networking...

Woman holding tablet
Stay Connected to Your Business When You’re on the Go

As a busy real estate professional, you’re likely most productive when...

Why Snapchat Is Pure Gold for REALTORS®

There is a huge amount of attention being paid to Snapchat...

Business Insights Content Generation Marketing Trends
Webinar Recap: Build Your Brand with Next-Gen Social Media

If you’re working in the real estate industry, you already know...

Expanding Your Client Base through Social Media

Today’s buyer will search online at some point during the buying...

Facebook Live the Latest Trend to Infiltrate the Open House Scene

Drumming up interest in an open house may be about as...

Buying/Selling For Your Clients Home Improvement How-To Lifestyle
Comeback Kitchen: 3 Old-Is-New Trends

Kitchen design’s trending more behind the times than ahead of the...

5 Kitchen Island Styles to Fit Any Use

Regardless of the size of your kitchen remodel, adding an island to...

Luxury Wall Panels Take Home Décor to a Whole New Level

Looking to revamp your living space? Before you head out to...

RISMedia’s CEO Exchange

RISMedia’s 2016 Real Estate CEO Exchange September 13 & 14, 2016...

Capital Building, Washington
RISMedia’s Power Broker Forum at the NAR REALTORS® Legislative Meetings & Trade Expo

RISMedia’s Power Broker Forum at the REALTORS® Legislative Meetings & Trade Expo...

RISMedia’s Power Broker Forum, Reception & Dinner – Annual

RISMedia Power Broker Events 2016 Orlando, Fla. Friday, November 4, 2016...