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ERA Real Estate, a global franchising leader, recently announced the affiliation of L.A.R.E. Network in Los Angeles County. Based in Montebello, Calif. the firm is one of the regions’ highest producing bilingual brokerages serving Los Angeles and Orange Counties. With this announcement, the company will now do business as L.A.R.E. Network ERA.

Operated by second-generation broker Ray Duran, Jr., L.A.R.E. Network ERA accounted for approximately $80 million in sales volume over the last 12 months. The company recently relocated offices to 1200-A West Beverly Boulevard in Montebello.

“The addition of L.A.R.E. Network to the ERA® system provides the brand with a critical link to the diverse Los Angeles County community, a new market for the brand,” says Charlie Young, president and CEO of ERA Real Estate. “Under Ray Duran’s leadership, L.A.R.E Network ERA is poised to expand its service area and offerings to the city and surrounding areas, making his agents’ knowledge available to help a broader minority population.”

“I have been privileged to be a part of L.A.R.E. Network’s success for the past 30 years, first as a sales professional and broker and then as an owner and operator,” says Duran. “From the beginning, we placed high importance on serving and educating our clients and community. In bringing that level of service to the next level and forge even stronger connections, we have aligned our company with ERA Real Estate to tap into industry-leading technology, training and marketing resources. This will not only fortify our position in the market and help us grow but it will support our efforts to educate our community about the many real estate opportunities available to them.”

Duran started his career in real estate in 1988 and has been a high producing agent and broker from the beginning. In 2004, he established his own full service brokerage, consistently producing a high volume of sales with a small team. For the past five years, the firm has been one of the area’s top producing companies in closed sales, according to the local MLS, outperforming firms with up to 250 agents.

A member of the National Association of Hispanic Real Estate Professionals, Duran was named as one of NAHREP’s Top 250 Hispanic real estate agents in 2012, placing 3rd in California and 20th in the nation.

For more information, visit www.ERA.com.

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