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Monday Morning Mobile: 2012 Mobile Wrap Up

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By Seth Kaplan

The holidays have come and gone and the New Year is upon us. Looking back on 2012, there is no question that “mobile” was a hot topic. While a lot went on in the mobile landscape throughout the year, all of which is certainly worth reviewing, there were a couple stats and studies which I thought were worth starting the year with here at Monday Morning Mobile.

Since my entre into the real estate space in 2008 social media has been going strong and apparently is just as strong as it has ever been. A new study released by NM Incite and Nielson shows that consumers spend more time on social media than any other web category; roughly 20 percent of their time on PC and 30 percent of their time on mobile. That’s a 37 percent increase year over year in minutes spent engaging in social media channels – engagement on social mobile apps increased 76 percent. As a real estate firm in today’s market who is effectively leveraging social media channels to drive traffic, there has never been a more important time to ensure that your website is formatted for use on a mobile device. If they go from a social source on their mobile device to your website, they are still on their mobile device and your website better work correctly, even inside an app.

Changing gears, there were a slew of new tablet devices released this holiday season which include the Kindle Fire, the Samsung Galaxy family of tablets, the Asus Transformer and the Barnes and Noble Nook to name a few. As consumers unwrapped and toyed around with their new gifts including their new tablets, the iPad’s market share of tablet impressions decreased 7.1 percent in the day just following Christmas from 86 percent to 78.9 percent. That being said, analysts predict that the iPad’s share of tablet web impressions will return to over 80 percent after the newness of the holiday gifts and browsing declines in January.

One thing’s for sure, the more tablets on the market means the more ways consumers can access your website. This year firms need to be aware of a multitude of users who access their brand online; mobile phone and tablet users. A couple things to look at when crafting your mobile strategy include how your site currently formats for mobile devices and your existing Google Analytics to see what type of devices are interacting most in your marketplace.

To see how your site works on a mobile device go to www.testmysitenow.com.

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