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REach™ Program Mentors Best and Brightest in Tech to Buoy $1 Trillion Real Estate Market

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The National Association of REALTORS®, along with Second Century Ventures, recently announced BombBomb, a video email marketing platform, as the first company selected for its REach™ accelerator program.

BombBomb’s patented technology is platform independent, meaning that video recorded on any platform can be sent and viewed in any platform. Video has exploded in the online world and been shown to have a positive impact on lead conversion, as well as to improve the efficacy of e-mail marketing in the real estate industry. BombBomb makes it easy to create, send and track all the results of both traditional and video e-mails. The technology allows users to embed, open and play videos in e-mail from any device.

BombBomb and its early investors are excited to leverage the company’s REach™ program participation to accelerate BombBomb’s growth, particularly in the real estate sector. A recent NAR study showed that 90 percent of home buyers searched online during their home buying process and more than 70 percent of home shoppers use video to tour a home.

“Real estate is an industry of opportunity, representing 2.5 million jobs and 15 percent of the U.S. economy,” says Constance Freedman, NAR Vice President of Strategic Investments and REach™ Managing Director. “BombBomb represents exactly the type of companies the REach™ program was designed to support: a company with high growth, cutting edge technology, and one that delivers strategic benefits to the real estate industry.”

“We’re excited and honored to have been selected for the REach™ program,” says BombBomb CEO Conor McCluskey. “With approximately 50 percent of our customer base in the real estate space, we know that continued growth within this market is a vast opportunity. The REach™ program will be an important part of our ongoing growth strategy.”

Companies across the U.S. and the world may apply online for the REach™ program through January 25, 2013. REach™ accepts companies at all stages of growth and will be particularly useful to those just now turning a focus to the real estate ecosystem. REach™ accepts six to 10 companies per year and will provide access to one of the world’s largest industries as well as access to NAR, one of the most powerful forces in that industry.

Participating companies interact with some of the most highly regarded executives, digital entrepreneurs, and practitioners in the industry who run, manage or have sold companies with a combined multibillion dollars of revenues in real estate alone. While other Accelerator programs provide some similar functions and many significant benefits, REach™ is differentiated by its focus on education, mentorship and market exposure designed around helping companies access the trillion-dollar real estate market and to leverage NAR’s strategic expertise. In the process, NAR also brings added value to its membership and continues to fulfill its core mission by identifying those technologies, resources and companies that will most benefit the industry.

About Second Century Ventures

Second Century Ventures is the strategic investment arm of the National Association of Realtors® focused on promoting innovation in the real estate industry and helping the entrepreneurial spirit of real estate to thrive. NAR can provide immediate strategic value to SCV portfolio companies by allowing them access to the vast resources of a 300-person organization with the expertise, influence and power that comes only by being ingrained in an industry for over 100 years.

For more information, visit www.BombBomb.com and www.realtor.org.

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