By Zoe Eisenberg
HSA Home Warranty—a home warranty company offering comprehensive plans to buyers and sellers—has been providing home warranties and services for the past 28 years. But on top of the security an HSA home warranty affords homeowners, HSA works to provide assistance to real estate professionals by offering partnerships in which they will not only provide warranties, but also help improve branding, media and marketing.
Tracy Hutton, president of CENTURY 21 Scheetz, partnered with HSA more than eight years ago and believes her ongoing partnership removes stress from the agent and strengthens the client relationship by eliminating risk. “If one of our buyers closes on a home and finds an issue with something—the furnace or the AC—and they have a home warranty in place that we recommended, they are so grateful,” says Hutton. “It really adds to the value of what the agent has delivered to the client—it’s problem solving, and it takes away a lot of stress from both the client and the agent.”
However, HSA does more than alleviate stress from the agent; they also help keep them afloat in a world teeming with new technology trends. For instance, the HSA Master Agent Program provides real estate professionals with a one-on-one session with an experienced marketing consultant and tech coach, exclusive webinars, social media assistance and marketing materials.
Glenn Bill, a CENTURY 21 Scheetz broker/associate, has been partnered with the company for the past decade. “HSA took the time to help us with our search engine optimization, and their webinars have helped improve our marketing and social media campaigns.” Bill, who is also a national speaker for real estate agents and brokers, believes his partnership with HSA has helped grow his business. He also notes that he has seen success using HSA’s one-on-one consulting sessions, where a coach helps review current marketing strategies, helps to define new ones, and works to increase a company’s social media presence, search engine optimization and mobile marketing.
HSA also sends out a newsletter which provides agents with updated marketing strategies, social media tips and trending tech topics, helping agents remain as savvy as possible.
“The company saves us time, it saves us money and it helps our communication. And if we forget to do it in advance, it allows us to get the warranty on the spot,” concludes Bill.
For more information, visit www.onlinehsa.com.