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Marketing Strategies: Create Your 2013 Success Blueprint

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By Dr. Maya Bailey

BMany people who want to create success for the New Year don’t realize that in order to do that, they need to have a blueprint for success. What does that mean specifically? It takes two things to create a blueprint for success. The first thing you have to have is a clear vision of what it is you want to create. The more powerful your vision and the more you can feel your vision, the stronger it is.

So for example, if you want to make $500,000.00 in real estate in the year 2013, and you’d like to work maybe 30 hours a week or less, and you’d like to work with your ideal clients, then create a mission statement to that effect. I would recommend start off with the words, “I am so happy and grateful that I am making $500,000.00 or more in 2013, and I’m working 30 hours a week or less, and I am working with my ideal clients doing work I love.” Once you say that and you state it and you put it on paper, you should put it on an index card where you can read it out loud every day.

The next thing you do is to step into the visualization and really feel what it feels like. So for example, you step into it and feel what it feels like to be making $500,000.00 a year. You can imagine what you would do with that added income. Perhaps you could visualize yourself spending part of it and saving part of it, or giving part of it to charity.

Make your vision very vivid and make it like a moving picture, not like a snapshot, but like a just a moving picture of seeing yourself doing all of these things you want to do with this added income. Perhaps you’re already making $500,000.00, so for you perhaps in 2013 the big stretch would be $800,000.00, $900,000.00 or beyond; whatever is a stretch for you. Pick a figure that’s realistic and yet optimistic at the same time.

Once you’ve got that vision statement, you simply need to feel it. You need to feel what it feels like to have that income. Feel what it’s like to be working your ideal number of hours per week. Feel what it feels like to be working with your ideal clients. Experience the joy and the fun of being of service to these clients. The more you breathe into the vision, the more you’ll be able to feel it.

The key is to do this frequently. Every morning look at your vision statement, read it out loud with feeling. Take a few extra moments to really feel it before going to sleep. Your subconscious mind is very receptive. Put it by your nightstand and right before you go to sleep look at it, read it, and feel it. Let this sink into your subconscious mind that this is your vision. This is your intention for the New Year. It’s very powerful to have a vision statement.

The second thing to do to create a success blueprint is you need to be sure that you’ve cleared your self limiting beliefs. Here’s the process that I recommend to do that. Get out a piece of paper and create a T diagram. Draw a horizontal line across the page and draw a vertical line down the page so you have two columns. The left hand column is called your Self Limiting Beliefs. The right hand column is called your Empowered Beliefs. This next part requires that you become like a loving detective and search inside yourself as to what self limiting beliefs you would need to reprogram in order to reach your goal, in order to really manifest that vision statement.

Some examples of self limiting beliefs that stop people, (and the biggest one right now) is “I can’t reach my financial goals because of the economy.” So that statement is a self limiting belief that belongs in your left hand column. Another one that’s very common that people have is “I’m not good enough” or “I don’t have what it takes to succeed.” Over the years of coaching clients, real estate agents in particular, I’ve heard many self limiting beliefs that create an anti success blueprint.

Realize that self-limiting beliefs are not facts, they’re just beliefs. You’re not stuck with them. Do not judge yourself for having them, because at one point in your life these beliefs were survival strategies. Get as many down in the left hand column as you can. Take some guesses.

Once you’ve done that, go to the right hand column and for every self limiting belief you’ve written, write down your empowered belief. So if your self limiting belief says, “I can’t be visible” then write down “It’s now safe to be visible.” If your self limiting belief is “I’m not supposed to succeed” then write down “I am highly worthy of success and I’m supposed to succeed.” “I’m supposed to live my dreams.”

What you do after that is you want to totally release the left hand column, and one of the best methods to do that is called the “burn technique.” Simply cut the paper in half, burn the left hand column. Let it go in a ritual, and as it’s burning just say good-bye to all of the self limiting beliefs that you no longer need.

In the right hand column, I would recommend taking each of those empowering beliefs and putting each of them on an index card and then saying those empowered beliefs every day out loud with feeling to reprogram your self conscious mind. If the negative beliefs start to creep up again, simply use the power of your mind to interrupt those beliefs. Just say, “Stop.” Take a deep breath and put in an empowered belief. In this way you are maximizing your possibility of a Success Blueprint for the year 2013.

Just to summarize, be sure to create your vision statement with feeling and be sure after that that you dig down and bring to the surface any possible self limiting beliefs that could be getting in your way. Be sure you burn those, and then implant or install your new positive Empowered Beliefs and enjoy creating your Success Blueprint.

Dr. Maya Bailey, Multiple 6 Figure Income Business Coach for Real Estate Professionals, integrates her 20 years of experience as a psychologist with 16 years of expertise in marketing.

For more information, visit www.90daystomoreclients.com.

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