By Beth McGuire, RISMedia
We recently caught up with Robyn Burdett, an agent with RE/MAX Allegiance in Fairfax, VA, to see how her Pop-a-Note conversational and social marketing email drip campaign is working for her.
What has your overall experience been with the Pop-a-Note communication system?
I’ve set it up just to do once a month and it’s been very good. As a matter of fact, I’m amazed at how many clients respond to the notes. I’ve had several of them email me back, commenting on the subject or thanking me. It’s nice that the system just sends them out for me, so I don’t even have to think about it.
You had almost a 30% open rate. which is fantastic. Would you mind telling us about some of the responses you have received?
Even the first time it went out, the response was great. Aside from emails back, a few people sent notes on Facebook saying it was quick light easy reading, and how different it is.
I respect my clients a lot and don’t want to send them garbage so I’m not one who does a lot of email campaigns. I picked this once because of the fact it’s more personal , plus I could time it, and I could choose the topics. I only send notes out once a month and it’s so easy.
Is the Pop-a-Note system helping you to stay connected?
It is definitely helping me stay connected. This month, I hadn’t even realized it had gone out and all off a sudden I was getting emails back from people thanking me. It has given me a different level of connection than I had had before.
Often clients think of an agent is contacting them, it’s strictly for sales. The hardest thing for agents to do is to cross that barrier between a sales person and someone they really connect with for a longer period of time, someone they can count on. And that is where your referrals will come from. I have a dozen or so clients that are that way to me, but this is helping me enter client’s lives on a much more personal level.
REBAC Partners with RISMedia to Offer Members Free Pop-a-Note Account
Through our recent partnership with RISMedia, REBAC is in the process of rolling out FREE 50-contact Pop-a-Note accounts to all current dues-paying members. If you haven’t already received a Welcome Email with your user name and password, followed by an invitation to attend a free webinar to learn about this great product, you will be receiving that soon. Thank you to the many REBAC members who have started sending Pop-a-Notes! To those who haven’t logged in yet, a little motivator for you – Pop-a-Note users are now seeing an average of 34% unique open rates on their notes – this is an excellent statistic in email marketing.
If you haven’t received your Welcome Email yet and would like to learn more, you can visit http://popanote.com to learn more about the product. If you have any questions, please visit the Contact Support page on Pop-a-Note.com.
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