On February 25, RE/MAX will launch the next highly anticipated phase of its successful national ad campaign “For All the Things that Move You®.” The campaign features the specific desires of a variety of consumers and suggests that RE/MAX agents understand their dreams and can make them come true.
“We unveiled the ‘For All the Things that Move You,’ campaign last year and received overwhelmingly positive response,” says Mike Ryan, Executive Vice President of Global Communications and Branding. “For 2013, we’re continuing the theme by highlighting the ‘things’ that trigger consumers to buy and sell homes.”
The 2013 “For All the Things That Move You” campaign is a fully integrated strategy that includes network and cable television, radio, print, digital, out of home and social media. One key objective is to maintain a consistent presence throughout the year.
With year-round visibility, RE/MAX plans to continue its leading national television Share of Voice for real estate, which it has enjoyed since 2002.
R&R Partners of Las Vegas continues to be the creative agency for this campaign and Carat is the national television media buying agency for RE/MAX. Three 30-second spots, two 15-second spots and one Spanish language spot will be airing throughout the U.S. on general market and Hispanic networks. The spots were produced by Nola Pictures, directed by Nick Lewin and filmed on location in New Orleans.
“The TV spots capture the individual style of consumers from every walk of life, and convey the pride and honor felt by RE/MAX agents who help consumers find a house they can call their home,” adds Ryan.
Because RE/MAX has a larger international presence than any of its competitors, more than 85 countries, the digital and print ads will follow a global strategy developed in 2012. They will include versions in Spanish, Italian, Portuguese, Hindi and Mandarin Chinese.
The 2013 “For All the Things That Move You” campaign directs consumers to the new remax.com website where they can view millions of home listings from around the world, and find an experienced agent in their community. Remax.com has been the most visited real estate franchise website for the past three years in a row* and has provided over 12 million leads to RE/MAX agents since 2006.
Watch a video of one of the new TV spots.
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