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HomeServices of America, Inc. Announces Acquisition of Prudential Georgia Realty

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HomeServices of America, Inc., a Berkshire Hathaway affiliate, recently announced the acquisition of Prudential Georgia Realty, one of Atlanta’s largest and most respected residential real estate brokerage firms.

HomeServices is the second-largest, full-service independent residential real estate brokerage firm and one of the largest brokerage-owned settlement services provider in the U.S. In October 2012, HomeServices became the majority owner in HSF Affiliates LLC, which operates the Prudential Real Estate franchise network and will launch Berkshire Hathaway HomeServices—a new real estate franchise brand.

Headquartered in Atlanta, Ga., Prudential Georgia serves the greater metro area of Atlanta, with nearly 1,000 sales associates and 20 offices and has ranked No. 1 in homes sold, transactions, and total units, listing sales, buyer sales and current inventory since 2009. Under the new structure, Prudential Georgia Realty retains its name and remains a flagship franchisee of Prudential Real Estate’s U.S. network. Prudential Georgia Realty will rebrand to the new Berkshire Hathaway HomeServices when it becomes available later in 2013.

This acquisition represents an expansion of HomeServices’ footprint in the Atlanta market along with Harry Norman REALTORS®, which HomeServices acquired in 2006. With this transaction, HomeServices has 28 brands and more than 17,000 real estate professionals operating in 21 states. HomeServices’ growth strategy focuses on identifying market-leading companies that have established deep and enduring reputations within their communities and long-standing traditions for excellence.

Dan Forsman, CEO, is renowned for his exemplary leadership skills and is recognized throughout the real estate community for his extensive professional contributions. Forsman will continue in his current role running the day-to-day operations along with the executive leadership team and Managing Brokers.

“Prudential Georgia Realty is among the leading real estate companies in the U.S. and closely aligns with our corporate vision and our emphasis on customer value and results,” says Ron Peltier, chairman and CEO of HomeServices. “Dan’s leadership and uncompromising commitment to his agents, employees and customers has guided Prudential Georgia Realty to its position as one of the largest companies within the Prudential network.”

For more information, visit www.prudentialga.com.

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