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NAR Tech Edge Gives REALTORS® Tools to Enhance Their Business

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Technology has transformed the way REALTORS® do business, and the National Association of REALTORS® is helping members keep up with the latest trends that can enhance business and client relations. NAR Tech Edge, a one-day technology conference hosted by NAR, will give attendees the chance to learn about cutting-edge technologies that are changing the real estate industry.

“Technology continues to change the way that Realtors® and the real estate business operate,” says NAR President Gary Thomas, a second generation real estate professional from Orange County, Calif., and broker/owner of Evergreen Realty. “Keeping abreast of the latest tech trends helps REALTORS® enhance their business processes and profitability and better connect with all parties in the real estate transaction. NAR Tech Edge is a great opportunity for REALTORS® to further expand and build upon the techniques and tools they’ve already successfully incorporated into their business.”

According to the 2012 NAR Member Profile, technology tools are integral to REALTORS®’ business. Nearly all NAR members reported using e-mail daily, and nearly eight out of 10 reported daily use of smartphones with wireless e-mail and Internet capabilities. More than half of all REALTORS® reported having their own website, as well as using social media tools regularly.

NAR Tech Edge will take place in several locations across the U.S. starting this spring. NAR speakers and local technology experts will present sessions on topics including mobile marketing, online reputation management, Google and cloud computing, content strategy, social media, the importance of photo and video, and much more.

REALTOR® Bill Lublin, CEO of the Social Media Marketing Institute and Century 21 Advantage Gold, will be one of the presenters and emcees for NAR Tech Edge’s 2013 tour. Lublin has been recognized as a thought leader for his insights regarding social media and its use in the real estate business. NAR Director of Digital Engagement Nobu Hata will also emcee and present at NAR Tech Edge events. Hata is an industry veteran and an expert in marketing and communications trends, social media, and technology in the real estate industry. Realtor? Amy Chorew, Vice President of Platform Development at Better Homes and Gardens Real Estate, will also be an emcee and presenter. Chorew is a national instructor experienced in helping managers and agents maximize the opportunities that technology offers them.

NAR Tech Edge will take place in Fairfax, Va., on April 12; Bullhead City, Ariz., on April 19; San Francisco on July 24; Boca Raton, Fla., on August 7; Columbus, Ohio on September 7; Parsippany, N.J., on September 23; Chicago on October 9; and Springfield, Mass., on October 18. For more information and how to register visit www.epronar.com/nar_tech_edge.cfm.

For more information, visit www.realtor.org.

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