Better Homes and Gardens Mason-McDuffie Real Estate received top honors as the winner of the national Diversity award, given by parent company Better Homes and Gardens Real Estate at the annual convention in Las Vegas. Ellen Osmundson, Director of Diversity, was there to receive the award.
BHG Mason-McDuffie Real Estate is one of the only real estate companies that has an established diversity initiative, which includes training agents to work with Asian investors. In a company of 1200+ agents and 29 offices, there are 40+ languages, including sign language, spoken among its agent population.
Ed Krafchow, Chairman and CEO of the company, had the vision to position the company to be the leader of diversity. “As a Bay Area based company, it’s important that we effectively serve the international community in their goal to buy real estate here,” says Krafchow. “Ellen Osmundson brings a unique set of talents to our company that has strengthened our collective ability to work with foreign buyers and thus increase our global business.”
Osmundson provides training on diversity to ensure that agents in the company are equipped to serve clients from all cultures. “International buyers have strong buying power, and they are growing in numbers, especially here in the San Francisco Bay Area,” says Osmundson. “But they need the guidance and counsel of a professional REALTOR® so they can make educated decisions based on information on the market, schools, daily shopping, transportation and the community.”
For more information, visit www.bhghome.com.
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