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Coldwell Banker Prime Properties Partners with Trulia to Expand Reach and Drive More Leads to Agents

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RISMEDIA, April 11, 2013–Trulia Inc. (NYSE: TRLA), a leading online marketplace for home buyers, sellers, renters, and real estate professionals, today announced a strategic partnership with Coldwell Banker Prime Properties, the number one Coldwell Banker Affiliate in New York State.

Coldwell Banker Prime Properties has 15 offices across the state of New York and had sales of over $960 million last year. As part of the agreement, its 450+ agents will enjoy prominent placement and brand exposure for their property listings on Trulia. Their listings will be featured and branded in Trulia’s search results, and an optimized lead form will be included on all listings to help drive more leads.

“One of the things that really distinguishes us from the competition is our level of commitment to supporting our agents in every way possible, as they support their clients,” said Mary Huls, Corporate Operations Manager. “This includes providing them with access to the most current technology, and the most effective sales tools.”

Coldwell Banker Prime Properties’ Marketing Director, Seth DiSarro had this to say,“ Trulia is an important marketplace for homes, and Coldwell Banker Prime Properties wanted to ensure that our agents and their customers had every advantage when conducting business within that marketplace.”

“We are committed to making the home buying and selling process easier, and improving the home search process on web and mobile is only half the equation,” said Alon Chaver, VP Industry Services at Trulia. “To complete the process, we need to connect the millions of consumers who visit Trulia each month with real estate professionals who will give them the best service, and through partnerships like this, we can work with the industry to better achieve that goal.”

About Coldwell Banker Prime Properties

Established in 1986 as an independently owned and operated affiliate of Coldwell Banker Real Estate Corporation, Coldwell Banker Prime Properties offers complete residential services. With more than 450 full-time agents and 15 offices across the state, it is the number one Coldwell Banker affiliate in New York State.

About Trulia, Inc.

Trulia (NYSE: TRLA)gives home buyers, sellers, owners, and renters the inside scoop on properties, places, and real estate professionals. Trulia has unique info on the areas people want to live that can’t be found anywhere else: users can learn about agents, neighborhoods, schools, crime, commute times, and even ask the local community questionsReal estate professionals use Trulia to connect with millions of transaction-ready buyers and sellers each month via our hyper-local advertising services, social recommendations, and top-rated mobile real estate apps. Trulia is headquartered in downtown San Francisco. Trulia is a registered trademark of Trulia, Inc.

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