Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate: Course 1.
The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
Negotiating Skills: Skills for Sales Success: Part Six.
Bundle 2: CIPS Elective Courses (Non-US Version).
Bundle 3: CIPS Institute (US Version).

Defining Your Marketing Niche in Three Simple Steps

Have a comment on this article? Share on Facebook!

By Amy Chorew

defining_marketing_niche_190x80Focusing your energy and attention on a particular real estate niche hasn’t always been an attractive idea. In fact, there are many real estate professionals that believe niche marketing is far too narrow in scope.

If you find yourself fighting the urge to ‘dig for riches in real estate niches’ you might want to reconsider. Not only can it be extremely rewarding to meet the unique needs of the consumer, it can also be very profitable.

So why would you want to set your sites on a particular niche as opposed to building your business on the premise that you are “everything to everybody?”

To begin with, the “jack of all trades” persona can backfire and actually leave the consumer with the distinct feeling that you are the master of none. Defining who your target audience is and then crafting your marketing to meet the needs of that niche can and will increase your results if you do your homework.

How? It’s simple. A niche that you are passionate about is something you will eat, sleep and breathe. Your target niche is not just a group of people that you are pushing marketing propaganda and advice out to. They are a group you care deeply about, are prepared to go the extra mile for and excited and willing to serve.

Are you ready to define your niche? Read the top three ways to define your marketing niche on the Clean Slate Blog

Plus LIKE All Things Real Estate on Facebook and Follow us on Twitter to network and engage with top real estate professionals!

Have a comment on this article? Share on Facebook!

Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Copyright© 2016 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>