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CENTURY 21 Real Estate Revs Up Its Marketing With Indycar Team Sponsorship In Indianapolis 500

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Capture-C21-carRISMEDIA, May 20, 2013–CENTURY 21® New Millennium, a brokerage of Century 21 Real Estate LLC, recently announced that they will take their Smarter. Bolder. Faster.® campaign to the Indianapolis Motor Speedway.  CENTURY 21 has teamed up with Sarah Fisher Hartman Racing (SFHR) and is the primary sponsor for IZOD IndyCar Series driver Josef Newgarden’s car in the Indianapolis 500.

The No. 21 CENTURY 21 Dallara/Honda/Firestone car will debut at the Indianapolis Motor Speedway in May, when the track opens for practice. The 97th running of the Indianapolis 500 will take place on May 26, and will be broadcast on ABC television.

“Our sponsorship of the No. 21 car in the Indianapolis 500 is an outstanding opportunity to highlight CENTURY 21 Smarter. Bolder. Faster. agents here in the D.C. metro region,” said Todd Hetherington, Broker and Co-Owner of CENTURY 21 New Millennium. “Whether it’s the Super Bowl, the Olympics, U.S. Soccer, or the Indy 500, we are proud to be part of a brand that showcases the capabilities of our sales professionals in front of some of the largest audiences possible.”

The Indianapolis 500 is the world’s largest single-day annual sporting event with more than 300,000 people in attendance each year.

“Being part of a team that brings new partners to IndyCar is an honor for us here at SFHR,” said Fisher. “We are very proud to represent such a strong brand whose household name resonates well beyond their industry. It will be a “Smarter. Bolder. Faster.” Indy 500 for us painted in CENTURY 21 colors.”

The CENTURY 21 marketing campaign is a perfect fit for Newgarden, who, as a 21-year old rookie turned heads at the Indianapolis Motor Speedway in 2012 by topping the speed charts on multiple practice days.

About Century 21 New Millennium:
CENTURY 21 New Millennium, www.c21nm.com, is a full service real estate brokerage company specializing in residential and luxury properties. In addition to its newest Washington, D.C. location, the Virginia locations are in Alexandria, Centreville, Culpeper, Fredericksburg, Gainesville, McLean, Stafford, and Woodbridge. The Maryland offices are located in Annapolis, Columbia, Dunkirk, La Plata, Lexington Park and Lusby and Waldorf. Its core services include: mortgage financing, investing, settlement, property management, property insurance, global relocation assistance, and commercial real estate.

©2013 Century 21 Real Estate LLC, A Realogy Company. CENTURY 21® Is A Registered Trademark Owned By Century 21 Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each CENTURY 21 Office is Independently Owned and Operated.

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