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Keeping Up with a Changing Market

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By Paige Tepping

How are you successfully marketing new listings? In the following interview, Greg Harrelson of CENTURY 21 The Harrelson Group reveals his 5-step plan for selling new properties fast.

Harrelson_GregGreg Harrelson
President
CENTURY 21 The Harrelson Group
Myrtle Beach, S.C.

Region served: Myrtle Beach, S.C.
Years in real estate: 18
Number of offices: 2
Number of agents: 44
Best way to keep in touch with clients: Pick up the phone and call them.
Who has most influenced your success? Mike Ferry

Where does your market stand in terms of the real estate recovery?
The market in my area has recovered, however, the term recovery is very subjective. To me, recovery means the market is back to normal with modest appreciation each year. For others, recovery means that the price of their home has recovered all of the losses that it suffered since 2006. Some of the key indicators that lead me to believe we have recovered include: supply is down significantly, interest rates are still low, lenders are lending, new construction permits are on a sharp incline, banks are approving short sales faster and we’re seeing multiple offers on our listings.

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