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Ask the Experts: How Can I Engage Consumers with Content Marketing?

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Doyle_JasonJason Doyle
Vice President
Homes.com
www.homes.com

Q: In terms of content marketing, what strategies must real estate professionals employ when it comes to engaging with today’s consumer?

A: Today’s agents and brokers must have a Web and social media presence and create a content marketing strategy that sets them apart from others and helps them build consumer loyalty and engagement.

When it comes to real estate newsletters and blogs, it’s important that an agent create content that is fresh, enjoyable, interesting and entertaining.

This content can include anything focused on providing consumers with lifestyle, entertainment and home improvement ideas, in addition to home buying and selling tips.

While savvy real estate professionals already have a strong content marketing strategy built around their blogs, websites, newsletters, emails and social media, not everyone has the capacity to consistently deliver interesting content.

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