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Making It Easier for Our Customers to Buy

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By Dennis Walsh, CNHS

Our most successful CNHS™ graduates apply this concept wherever they can in their business. Their outstanding sales success attests to power of this approach.

Some examples:

My Golden Rule of Real Estate: Organization, Organization, Organization – Use organizational systems and forms to help prospects understand steps in the process, organize design information and selections, detail specifications and track their progress.

Create a New Home Owner’s Manual – This makes it easier for customers to learn the realities of building a new home and understand their role in the process. The manual also includes the organizational forms, selection information, and contact numbers.

Deliver Outstanding Customer Service – Analyze every aspect of the customer experience and identify the many ways to make it more efficient, simpler and more easily understood.

Educate Your Customers – The more they understand the realities, both challenges and benefits, of the home buying experience, the less intimidating it becomes. Share this information in brochures, advertising, on your web site and in new home buyer seminars.

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