By Maria Patterson
Yes, the real estate market is in recovery mode…but no, it’s not the same market it used to be. If you’re taking a same-show-different-channel approach to your business, you will likely miss out on where the opportunity lies in the new age of real estate. According to top broker/owners from several of the country’s leading real estate firms, generating profits in the current and future real estate market means stepping out of your comfort zone and exploring new waters—while making sure your foundation is stronger than ever.
This issue was the hot topic at last month’s National Association of REALTORS® Midyear Meetings & Expo in Washington, D.C., during RISMedia’s Power Broker Forum, and the discussion continues to escalate among industry leaders. With home values reaching their highest level since 2008, brokers are racing to capitalize on favorable market conditions and must devise the right strategies to do so.
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