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How to Master Social Media: The Do’s and Don’ts for Real Estate

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By Geneva Ives

social_media_icon_conceptSocial media isn’t going anywhere. Oh wait, yes it is… it’s going everywhere! Social media is one of the fastest and most cost effective ways to share your brand with a large audience.

Data suggests that a rising number of real estate agents are leveraging the power of social media to connect with their clients and expand their professional networks.

In fact, the California Association of REALTORS® found that agents cited the following reasons for using social media in an effort to grow their real estate businesses:

  • 67 percent staying in touch with clients
  • 54 percent be more accessible to my clients
  • 50 percent respond to clients faster
  • 44 percent market my business to a younger demographic

The study also found that while 66 percent of California REALTORS® consider social media an “integral tool in a marketing plan,” a full 62 percent of respondents deem themselves social media beginners. So let’s change that, shall we? Today we’ve rounded up a handful of social media dos and don’ts for real estate that will have you socializing (and building your brand) like a pro in no time at all.

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