How to Master Social Media: The Do’s and Don’ts for Real Estate
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By Geneva Ives
Social media isn’t going anywhere. Oh wait, yes it is… it’s going everywhere! Social media is one of the fastest and most cost effective ways to share your brand with a large audience.
Data suggests that a rising number of real estate agents are leveraging the power of social media to connect with their clients and expand their professional networks.
In fact, the California Association of REALTORS® found that agents cited the following reasons for using social media in an effort to grow their real estate businesses:
- 67 percent staying in touch with clients
- 54 percent be more accessible to my clients
- 50 percent respond to clients faster
- 44 percent market my business to a younger demographic
The study also found that while 66 percent of California REALTORS® consider social media an “integral tool in a marketing plan,” a full 62 percent of respondents deem themselves social media beginners. So let’s change that, shall we? Today we’ve rounded up a handful of social media dos and don’ts for real estate that will have you socializing (and building your brand) like a pro in no time at all.
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