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How to Master Social Media: The Do’s and Don’ts for Real Estate

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By Geneva Ives

DON’T
Only Post Listings
Many agents see Twitter and Facebook as exciting new avenues for sharing listings – and they’re right to a degree – but don’t forget the bigger picture. If you only post listings, you’re not being social, you’re being a salesman, or even worse, a bulletin board. And, like all other obvious advertising, it won’t be long before your intended audience tunes you out.

Overshare
On the other end of the social media spectrum is the agent who overshares – broadcasting every moment of his or her day, whether it’s real estate related or not. Remember that you are communicating with potential clients every time you post. The topics of your public posts, and the language you use, should be similar to what you would say in the workplace.

Give Up
Even if you follow all of these pointers, if you’re charming and consistent and you share useful content, you probably won’t gain thousands of followers in the first week. But don’t quit! Slow and steady growth builds a strong and loyal network. Review your history to see which posts on which platforms created the most engagement and tweak your future social media actions accordingly.

Geneva Ives is the marketing writer for Point2.

For more information, visit www.point2.com.

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