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Pinterest: Engage Your Audience with Pins, Repins and More

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By Erica Campbell Byrum

As mentioned in our previous article, Pinterest’s pleasing visual format and community connectivity makes it one of the internet’s fastest growing and most viewed sites. Its rising popularity makes Pinterest a perfect tool for any real estate professional wishing to engage more with their audience.

Homes.com - Pinterest for Real EstateOnce you’ve created your account, you will want to start pinning images from your website as well as other websites to create boards. But before you go overboard pinning, remember that it’s important to create boards that others want to follow. Do not create boards simply for the sake of creating them though. Try to create boards and pin to ones that are of similar interests, such as recipes, crafts, home décor, gardening, and others that might interest your target audience of homebuyers and sellers. Keep in mind Pinterest etiquette rules while pinning and filling out your profile. The goal is to drive traffic back to your site but you cannot go too far, Pinterest specifically discourages blatant self-promotion.

Once you start creating boards and filling them with pins, the next step is to gain followers who will see those amazing images. A simple way to attract followers is by putting a “pin it” button where social icons are featured on your website or other marketing avenues such as; emails, newsletters, other social media accounts, or personal blog. It is important to note, however, that Pinterest is not a “set it up and leave it alone” website. To really see the benefits, you must “pin” and engage with your followers consistently to “repin” your pins.

Pinning consistently helps more repins leading to more followers. Clients will show their appreciation for your hard work by following your brand and sharing your images.

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