Welcome!




Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate: Course 1.
Time Management: Skills for Sales Success: Part Two.
Customer Relationship Building: Skills for Sales Success: Part Seven.
Expand your education through NAR's REALTOR® University: A Consumer Advocate Approach to Mortgages: Course 2.
At Home with Diversity.

Keeping Up with a Fast-Paced Market

Have a comment on this article? Share on Facebook!

By Nick Caruso

What demographic segments are driving your business these days?
It’s actually two core segments that are coming together. Baby boomers are moving up and out, and Gen X and Gen Y are moving in—Gen X to their second home and Gen Y to their first. They’re all moving in unison.

How are you effectively using social media?
It depends on how broadly you define social media. We’ve been effective in using Groupon and LivingSocial and the coupon process via social media in order to draw people to our real estate business. However, our strongest use of social media is probably on the recruiting side of things.

What is your favorite time-saving tool that you use on a weekly basis?
My good, old-fashioned iPhone. From email to taking notes to reading a book and spreadsheets, I can do everything at once no matter where I am.

How does your company make its agents’ jobs easier?
A lot of ways. One of the things we have in each of our offices is a position called an EMC—eMarketing Coordinator. This position provides the opportunity for one or more staff people within the office to be trained to manage the prospecting programs for agents, making sure the agents’ prospecting, emails and marketing pieces are getting out to the marketplace.

Continue Reading 1 2

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.




Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Copyright© 2014 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>