By Zoe Eisenberg
From making restaurant reservations to hailing a cab, consumers can find—and do—just about anything on their mobile devices these days, including search for their next home. This creates added strain on real estate professionals as they push to remain relevant at a time when many believe they can find or sell a home on their own.
Shaking consumers out of this DIY mindset is less of a challenge when you dangle the right data as bait, proving you have resources and tools unavailable to the public, and reaffirming that no one knows real estate better than you.
Realtors Property Resource® (RPR) is the largest comprehensive database of parcel-centric property information in the industry. An exclusive benefit to members of the National Association of REALTORS® (NAR), RPR aggregates hundreds of datasets on more than 150 million properties, acting as an online real estate library with no public access.
RPR provides an all-inclusive report, showcasing details like demographics, tax assessments, public records, default, REO, foreclosure and pre-foreclosure data, as well as MLS/CIE-provided information, zoning, liens, school districts and flood plain maps.
With this information, REALTORS® can offer their clients an abundance of information they can’t find on their own. This puts the power back in the hands of the REALTOR® by allowing them to educate, and impress, their current and future clients.
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