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Generating Traffic from Qualified Leads

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By John Voket

With 34 years of experience in the real estate industry under his belt, Russell Shaw of The Russell Shaw Group, Realty ONE Group in Phoenix, Ariz., has seen just about every service ever developed claiming to deliver qualified leads to agents. But when it comes to generating traffic from qualified leads, Shaw points to Homes.com as the key to his success.

“I started with NUMBER1EXPERT in 2005,” says Shaw. “When Dominion Enterprises bought the company, I transitioned to Homes.com advertising products. And since Dominion took over the company, I have found it to be the best lead generating system there is.”

As any real estate agent can attest, one of the most frustrating, time-consuming and costly things to get involved with are companies claiming to provide quality leads, but delivering little more than bad data. “I can tell you there are a lot of bad leads out there from companies who claim they are still generating traffic, but the leads are not from qualified clients,” says Shaw.

For Shaw, the information that means the most to his day-to-day business comes in the form of the number of clicks generated from somebody interested in purchasing a property, and Homes.com’s Local Ads products have bridged this connection with consumers. “Nothing else matters,” he says.

When it comes to the one feature he depends on most, Shaw says it might be the one thing agents end up missing the most: drip campaigns. Impressed with the effectiveness of these drip campaigns in terms of their ability to convert leads from Homes.com advertising products, Shaw recently increased his investment in the company’s new Mobile Local Ads to generate even more leads.

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