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Success Strategies for Attracting Next Gen Consumers and Agents

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By Rebekah Radice

attrracting-next-gen-consumers_BH&GOne of the top challenges brokers face today is attracting next gen consumers and agents. Brokers need to grasp expectations for both groups while balancing needs of their established ranks.

This was the topic of discussion at our debut Beta Broker Hangout earlier this week.

Better Homes and Gardens Real Estate President and CEO Sherry Chris hosted two brokers, Vanessa Bergmark of Red Oak Realty in the San Francisco Bay Area and Leighton Dees of Better Homes and Gardens Real Estate Generations in Mobile, AL.

During the hour-long discussion, the brokers talked about interesting ways they’ve engaged agents and consumers and what has worked for them.

What Is “Next Generation”?

Leighton pointed out that the term is not necessarily defined by age. Rather, it’s more of a mindset.

“This group of people have been influenced by technology and use it in their everyday interactions,” he said. “And because of this, they’ve grown to expect it in all facets of their lives, including their communication and transactions.”

They also value collaboration and new ways of thinking.

The next generation is the future of the real estate business. We received some great success strategies and tidbits from the participating brokerages. Check out the complete article including insights and key takeaways from our conversation on the Clean Slate Blog – Success Strategies for Attracting Next Gen Consumers and Agents.

Plus, join us for our next Beta Broker Hangout Monday, July 1, 2013 at 2:00 p.m. ET/ 11:00 a.m. PT on Winning Mobile Strategies.

Rebekah Radice is the Manager of Industry Engagement for Better Homes and Gardens® Real Estate and serves as “the voice” behind the brand.

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