Welcome!




Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate: Course 1.
Becoming a Successful Sales Professional: Skills for Sales Success: Part One.
Business Creation - Prospecting: Skills for Sales Success: Part Three.
Bundle 2: CIPS Elective Courses (Non-US Version).
Bundle 2: CIPS Elective Courses (US Version).

Bringing Validity to Real Estate Ratings: REALTOR® Excellence Pilot Program Aims to Raise the Bar

Have a comment on this article? Share on Facebook!

By Paige Tepping

As consumers continue to become increasingly savvy and demand more from real estate professionals, the need for a reliable real estate rating system is more important than ever before. While the World Wide Web offers no shortage when it comes to ratings and reviews of the real estate industry and the professionals who work on behalf of their clients, much of the information is undependable, at best. However, the National Association of REALTORS® (NAR) is hoping to change all that with the introduction of the REALTOR® Excellence Program.

Funded by the Center for Specialized REALTOR® Education—an NAR subsidiary—the pilot program is currently being implemented by the following REALTOR® associations (at press time): Mainstreet Organization of REALTORS®, Illinois; St. Paul Area Association of REALTORS®, Minnesota; California Association of REALTORS®; Denver Metro Association of REALTORS®, Colorado; Atlanta Board of REALTORS®, Georgia; the Minneapolis Area Association of REALTORS®, Minnesota; and the Hampton Roads REALTOR® Association in Virginia.

According to Laurie Janik, NAR’s general counsel, one of the main goals of the REALTOR® Excellence Program is to improve the professionalism of its members while enhancing the member’s value to the consumer as their trusted advisor. “Not only is this a great way to ratchet up the professionalism of our members, it will also help when it comes to increasing the public’s perception of real estate professionals.” Janik goes on to say that the program will act as a good risk reduction tool as well.

Based on customer surveys that are sent via email to buyers and sellers after the transaction has been completed, the program affords clients the opportunity to rate both the transaction and the agent, providing information that creates a win-win for everyone involved. “For today’s consumers, one of the biggest benefits is the fact that they can voice any concerns they may have regarding the buying or selling process and the agent who represented them throughout the transaction,” says Janik. “And they can rest assured that the information will be seen by both the agent and the broker, enabling prompt follow up.”

Continue Reading 1 2

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.




Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Copyright© 2014 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>